Change Agents: The Radical Role of Today’s CMO

Get the eBook now and discover what it takes to obtain buy-in for marketing’s new central role in revenue.

DemandLab's Change Agents book

Marketing as the customer champion, journey creator, and experience innovator?

Yes! All while maintaining a laser focus on outcomes and holding a central role in revenue – that is the ask of today’s CMO.

When you download Change Agents: The Radical Role of Today’s CMO today, you’ll discover how to:

  • Leverage the customer-led marketing experience
  • Structure your role around engagement
  • Fill in team gaps
  • Improve your quality of leads

Download now and get insights that you can use today to build a customer-centric organization and champion the role of marketing.

Get Your Digital Copy of the Book

Marketing as the customer champion, journey creator, and experience innovator?

Yes! All while maintaining a laser focus on outcomes and holding a central role in revenue – that is the ask of today’s CMO.

When you download Change Agents: The Radical Role of Today’s CMO today, you’ll discover how to:

  • Leverage the customer-led marketing experience
  • Structure your role around engagement
  • Fill in team gaps
  • Improve your quality of leads

Download now and get insights that you can use today to build a customer-centric organization and champion the role of marketing.