Leadership Perspectives: Leveraging Data and Technology to Drive Marketing Success

DemandLab's Leadership Perspective: Data and Martech Report

How are you preparing for the next wave of tech innovation?

This report uncovers what marketing decision-makers are thinking—and doing—about data analytics, improving data quality and accuracy, and how this impacts martech initiatives today.

Did you know?

  • Only 25% consider their marketing data and technology strategy a success
  • 50% report that integrating data across technologies is a top barrier

Use this report to:

  • Validate your strategic marketing spend
  • Build a business case for investment and strategic approach
  • Get internal support for your initiatives with hard data

Get Your Instant Copy of the Report