Leadership Perspectives: Leveraging Data and Technology to Drive Marketing Success
How are you preparing for the next wave of tech innovation?
This report uncovers what marketing decision-makers are thinking—and doing—about data analytics, improving data quality and accuracy, and how this impacts martech initiatives today.
Did you know?
Only 25% consider their marketing data and technology strategy a success
50% report that integrating data across technologies is a top barrier
Use this report to:
Validate your strategic marketing spend
Build a business case for investment and strategic approach
Get internal support for your initiatives with hard data