How Marketing Leaders Manage Uncertainty While Growing Their Business

Marketing leaders play a myriad of roles: facilitators of customer engagement, owners of customer-facing technology, customer data guardians and trailblazers, and primary voices of the customer.

But they’re also encountering reduced budgets, continuous change, and increased expectations to boost marketing’s impact on revenue. Not to mention a constantly shifting economic, social, and political landscape.

How can marketing teams stay optimistic when the going gets—and stays—tough?

In this on-demand webinar, DemandLab CEO Rhoan Morgan shares strategies and tools to manage and plan for uncertainty while owning the customer experience and growing revenue.

After this session, you'll be able to:

• Understand how 2022 is shaping our future in marketing
• Optimize customer engagement through technology, data, and content
• Execute tactics for reprioritizing and securing your budget for 2023

This session will help marketers understand how to merge realism with optimism and achieve growth.