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Browse the latest marketing insights, best practices, and news on martech, content marketing, and data analytics from DemandLab.
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Learn MoreHow To Leverage Video Marketing In Today’s Environment
In this episode of Revenue Rebels, host Rhoan Morgan is joined by CEO of 522 Productions, Alisa Vossen, to discuss how to leverage video marketing effectively.
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Learn More4 Books to Help Fight Fatigue and Boost Your Spirits
If you need a break from the daily grind, books are a great place to find solace, inspiration, and some much-needed optimism.
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Learn More4 Questions B2B Marketers Are Asking About the Downturn
Most of us have more questions than answers right now, but by sharing our knowledge and exploring new solutions, we can continue to adapt and move forward.
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Learn MoreThe 4 Prerequisites to Successful B2B Marketing Planning in 2021
Four steps every marketing leader can take to prepare for and meet the year ahead with confidence.
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Learn More5 Resiliency-Builders That Will Help Marketers Thrive in the Year Ahead
These five resiliency-building activities can help marketers strengthen those vital capabilities and build a strong foundation for the organization to adapt and grow.
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Learn MoreWhy Relationship Building Is Key To Driving Marketing Success During A Crisis
How can marketers pivot from being selling-centered to relationship-centered to drive marketing success?
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Learn More3 Questions Every B2B CMO Should Answer 'Yes' To
CMOs will have to ask—and answer—some tough questions in the months ahead. Answering 'yes' to these 3 questions is key.
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"DemandLab helped us configure a nuanced nurture campaign."
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eCommerce Provider Scales up Global Marketing Campaigns Flawlessly
Platform and process optimization supported campaign growth of 50X.
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Learn MoreRhoan Morgan on "5 Ways To Create a Wow! Customer Experience"
Rhoan Morgan, DemandLab CEO, shares the 5 things a CEO or marketing leader can do to create a 'Wow!' Customer Experience.
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Learn MoreAchieving Seamless Project Management In a Virtual World
With the new virtual work environment most are living in, how can marketers set themselves and their teams up for successful project management?
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41:17Watch VideoRethinking Marketing for Optimization in 2020 and Beyond
Watch this on-demand webinar to gain insights into how to re-evaluate and optimize your marketing plan for 2020 and beyond.
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Learn MoreOptimizing Marketing in 2020: It’s All About Possibilities, Not Restraints
What can businesses do to continue to engage with buyers and drive revenue for the business? Start with DemandLab's New “Marketing Hierarchy of Needs.”
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Learn MoreTransforming Your Organization into a Revenue Marketing Powerhouse
Shannon Dougall gives listeners insights on revenue marketing, organizational alignment, and more.
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Learn More3 Tips for Generating Leads During a Downturn
Lead generation is critical to business success, but the tactics need to change when marketing during an economic downturn.
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Learn MoreWhy Now Is a Good Time for B2B Marketers to Focus on Lead Generation
B2B marketers have had time to adjust to the new normal and are turning their attention to the sales pipeline. Fortunately, the news about lead generation isn't all bad.
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Learn MoreHow to Select the Best Channels to Promote Your B2B Content
In this Hayden Jackson, looks at five types of data that marketers can use to evaluate channels and select the ones that are most likely to attract new audiences for their content.
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"The nurture campaign helped us build a strong, trusted brand with prospects and customers."
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Learn MoreThe 3 Reports Every B2B CMO Needs to Survive and Thrive in 2020
Marketers, by nature, are supposed to be storytellers—so why can’t we expect to tell a story with our own data? This should be table stakes—in 2020 and beyond.
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"Working with DemandLab has enabled us to generate new leads through content marketing."
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Learn MoreCOVID-19 Marketing Pivot: Partner with Sales to Drive Revenue
Driving revenue has never been more critical—or more challenging. These five best practices can help marketing to partner with sales to close more deals.
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"DemandLab helped us transform to a revenue-driven marketing organization."
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54:40Watch VideoGetting Ahead of COVID-19 Budget Cuts
In this webinar, B2B marketers will gain perspective on the business implications of the spread of COVID-19 and get ahead of impending budget cuts by revising their 2020 plans.
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Cut, Hold, Accelerate Decision Matrix
This worksheet will help you identify low performance and low yield tactics to slow or stop, high yield tactics to keep or implement, and essential tactics to help you survive and thrive.
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