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B2B marketers have had time to adjust to the new normal and are turning their attention to the sales pipeline. Fortunately, the news about lead generation isn't all bad.

In this article, we'll look at five types of data that marketers can use to evaluate channels and select the ones that are most likely to attract new audiences for their content.

Marketers, by nature, are supposed to be storytellers—so why can’t we expect to tell a story with our own data? This should be table stakes—in 2020 and beyond.

Driving revenue has never been more critical—or more challenging. These five best practices can help marketing to partner with sales to close more deals.

How can marketing tackle budget cuts head-on? Start by thinking more like the CFO.

How do marketers reinvent themselves and make themselves relevant during a period of uncertainty? DemandLab CEO Rhoan Morgans shares with Demand Gen Report.

Rhoan Morgan joins the Fix the Convince Podcast with Paul Mosenson to discuss how the effective use of marketing automation can drive revenue.

Here are a few ideas for marketers to ‘pivot’ and continue to support revenue goals in 2020.

Jeanne Bliss, President of Customer Bliss shares how true customer experience transformation can and should lead to companies and brands becoming unforgettable.

There’s nothing quite like a global pandemic to test the strength and resilience of a brand’s customer experience (CX).

As COVID-19 sends our economy spiraling, businesses are quickly shifting their 2020 strategies in hopes of beating the odds and coming out stronger.

In this post, we share how to navigate the Virtual On-Demand Adobe Summit and provide tips on which sessions you can’t miss.

In honor of Women's History Month, we're celebrating five women who are leading the charge in the field of customer experience.

Using Marketo marketing automation supported by DemandLab, Algonquin College sees improved lead generation by 71% year-over-year and increased sales by 18%.