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Browse the latest marketing insights, best practices, and news on martech, content marketing, and data analytics from DemandLab.

  • Now Is the Time for B2B Marketers to Lead CX

    Now Is the Time for B2B Marketers to Lead CX

    Even if we ignore the outsized impact of the pandemic on the marketing function, B2B marketers have been through a lot in the past decade.

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  • 6 Mistakes That Will Sink Your Global Marketing Campaign

    6 Mistakes That Will Sink Your Global Marketing Campaign

    Global marketing operations require a mix of technical and cultural knowledge, but too many marketers forget about the latter.

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  • What is Marketing-Led Customer Experience?

    What is Marketing-Led Customer Experience?

    This month on Revenue Rebels, we're switching things up with Rhoan in the interviewee seat to chat about all things marketing-led customer experience.

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  • How to Build Marketo Campaigns that Scale Globally

    How to Build Marketo Campaigns that Scale Globally

    For marketing operations teams who are transitioning from local to global Marketo campaigns, there's a right way and a wrong way.

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  • Marketing-Led Customer Experience: The Future of B2B49:31

    Marketing-Led Customer Experience: The Future of B2B

    Find out what you and your marketing team can do right now to effectively serve the needs of not only your customers but also your business.

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  • Marketo vs. Salesforce Reports? Which Can You Trust?

    Marketo vs. Salesforce Reports? Which Can You Trust?

    Why are my marketing campaign reports in Marketo different from my sales reports in Salesforce? If you’ve ever asked this question, this blog article is for you.

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  • The Marketing-Led Customer Experience: Why It's the Future of B2B

    The Marketing-Led Customer Experience: Why It's the Future of B2B

    Equipped with advanced technical skills and the deepest connection to the customer, learn why marketing is poised to deliver a new approach to CX—the marketing-led customer experience.

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  • "DemandLab helped us configure a nuanced nurture campaign."

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  • New to Marketing-Led CX? Start Here.

    New to Marketing-Led CX? Start Here.

    For marketers who are new to MLCX, here is a brief Q&A to explain our thinking on the concept and its impact on the future of marketing.

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  • What B2B Can Learn from B2C Customer Experience

    What B2B Can Learn from B2C Customer Experience

    This month Rhoan Morgan sits down with Stuart Gilchriest, Director of Customer Experience and CCXP at Hertz to explore what B2B can learn from B2C customer experience.

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  • This Is the Critical Role Every CMO Needs to Play Right Now

    This Is the Critical Role Every CMO Needs to Play Right Now

    The pandemic has brought dramatic change to every business function, but the way marketing leaders have responded to the challenge reveals a fundamental truth about their organizational role.

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  • Marketing-Led Customer Experience: What It Is and How It Can Benefit B2B Companies

    Marketing-Led Customer Experience: What It Is and How It Can Benefit B2B Companies

    Rhoan Morgan joins the AMP Up Your Digital Marketing podcast to discuss the importance of marketing-led customer experience.

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  • How Marketing Managers Can Work Better with Their CMOs

    How Marketing Managers Can Work Better with Their CMOs

    Your job is to keep things running smoothly. Your CMO's job is to "disrupt." How can you accomplish both goals?

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  • eBook: Marketing with Optimism in 2020 and Beyond

    eBook: Marketing with Optimism in 2020 and Beyond

    This eBook is packed with an eclectic mix of practical resources and inspiring ideas to help you transition from survival mode to strategic powerhouse.

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  • 5 Rules for a More Productive CMO-Manager Relationship

    5 Rules for a More Productive CMO-Manager Relationship

    CMOs are perennial optimists. Marketing managers are professional realists. How can they bridge the distance?

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  • How To Leverage Video Marketing In Today’s Environment

    How To Leverage Video Marketing In Today’s Environment

    In this episode of Revenue Rebels, host Rhoan Morgan is joined by CEO of 522 Productions, Alisa Vossen, to discuss how to leverage video marketing effectively.

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  • 4 Books to Help Fight Fatigue and Boost Your Spirits

    4 Books to Help Fight Fatigue and Boost Your Spirits

    If you need a break from the daily grind, books are a great place to find solace, inspiration, and some much-needed optimism.

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  • "The nurture campaign helped us build a strong, trusted brand with prospects and customers."

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  • 4 Questions B2B Marketers Are Asking About the Downturn

    4 Questions B2B Marketers Are Asking About the Downturn

    Most of us have more questions than answers right now, but by sharing our knowledge and exploring new solutions, we can continue to adapt and move forward.

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  • "Working with DemandLab has enabled us to generate new leads through content marketing."

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  • The 4 Prerequisites to Successful B2B Marketing Planning in 2021

    The 4 Prerequisites to Successful B2B Marketing Planning in 2021

    Four steps every marketing leader can take to prepare for and meet the year ahead with confidence.

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  • "DemandLab helped us transform to a revenue-driven marketing organization."

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  • 5 Resiliency-Builders That Will Help Marketers Thrive in the Year Ahead

    5 Resiliency-Builders That Will Help Marketers Thrive in the Year Ahead

    These five resiliency-building activities can help marketers strengthen those vital capabilities and build a strong foundation for the organization to adapt and grow.

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  • Why Relationship Building Is Key To Driving Marketing Success During A Crisis

    Why Relationship Building Is Key To Driving Marketing Success During A Crisis

    How can marketers pivot from being selling-centered to relationship-centered to drive marketing success?

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