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Browse the latest marketing insights, best practices, and news on martech, content marketing, and data analytics from DemandLab.
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eBook: Change Agents - The Radical Role of Tomorrow's CMO
Are you ready for the future of marketing leadership? Find out.
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Learn MoreDelivering Unforgettable Customer Experience in Uncertain Times
As COVID-19 sends our economy spiraling, businesses are quickly shifting their 2020 strategies in hopes of beating the odds and coming out stronger.
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Learn More5 Women Who Are Leading the Charge in B2B CX
In honor of Women's History Month, we're celebrating five women who are leading the charge in the field of customer experience.
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Learn MoreHow to Become Unforgettable with CX Leader Jeanne Bliss
Jeanne Bliss, President of Customer Bliss shares how true customer experience transformation can and should lead to companies and brands becoming unforgettable.
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Learn MoreA Humane Approach to B2B CX During a Pandemic
There’s nothing quite like a global pandemic to test the strength and resilience of a brand’s customer experience (CX).
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Learn MoreDemandLab helps Marketo secure its first higher education client
Using Marketo marketing automation supported by DemandLab, Algonquin College sees improved lead generation by 71% year-over-year and increased sales by 18%.
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Learn MoreRevamp and Reengage: Elevate your Engagement Nurture Programs
In Part 2 of this series, we focus on more practical and tactical elements of revamping your engagement programs.
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"DemandLab helped us configure a nuanced nurture campaign."
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Learn MoreThe 5 Podcasts Every CMO Must Subscribe to in 2020
To support CMOs in their unquenchable thirst for knowledge, we have compiled a list of podcasts that marketing leaders should subscribe to to stay ahead of the game in 2020.
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Learn More9 Truths Marketers Must Embrace to Triumph in 2020
We transformed a simple question into 9 truths (and one bonus tip) that marketers should heed and embrace throughout 2020 to succeed.
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Learn MoreHow to Get Real about Revenue Attribution
Revenue attribution delivers the metrics marketers need to build winning strategies and prove their impact on business goals. So why are so few of us using it?
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Learn MoreHow to Enhance the Uberflip Content Experience Using Tags
Putting time and effort into choosing the right tags can take your Uberflip content experience from good to great.
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Ecommerce Company Quadruples Engagement Through Nurture
Find out how DemandLab helped Magento boost lead engagement 4X in just a few months.
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Learn MorePower to the Power Users: Advancing Your Use of Smart Lists
Filter combinations are one of the harder skills to master when it comes to using Marketo. This post shows you how.
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Learn MoreHow to Build an Invincible Brand
Melissa Agnes sits down with host Rhoan Morgan, to discuss how companies can build an invincible brand that can withstand crisis in all forms.
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Learn MorePower to the Power Users: Getting Smarter on Smart Lists
How do you effectively use Marketo smart lists? Courtney Grimes provides some foundational tips for Marketo users.
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Learn MoreRevamp and Reengage: Are Your Nurture Programs Effective?
In this 2-part article, we are going to dive in and look at how to improve your marketing automation nurture programs.
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"The nurture campaign helped us build a strong, trusted brand with prospects and customers."
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Learn MoreWhy a Pretty Dashboard Won’t Help You Succeed in 2020
How can marketers gather insights into what’s needed to reach their goals? A marketing KPI dashboard.
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"Working with DemandLab has enabled us to generate new leads through content marketing."
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Learn More7 Tips for Managing Workload During the Holiday Season
Along with all the holiday cheer comes the stress of trying to get so much done in such little time.
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"DemandLab helped us transform to a revenue-driven marketing organization."
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eBook: Change Agents Strategy Boxed Set
Ready to lead change? Get the digital transformation boxed set.
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Learn MoreHow to Engage Customers and Prospects with Tactile Marketing
How can marketers leverage tactile marketing to better engage with customers and prospects on a personalized level?
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