All Resources

Browse the latest marketing insights, best practices, and news on martech, content marketing, and data analytics from DemandLab.

  • eBook: Change Agents - The Radical Role of Tomorrow's CMO

    eBook: Change Agents - The Radical Role of Tomorrow's CMO

    Are you ready for the future of marketing leadership? Find out.

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  • Delivering Unforgettable Customer Experience in Uncertain Times

    Delivering Unforgettable Customer Experience in Uncertain Times

    As COVID-19 sends our economy spiraling, businesses are quickly shifting their 2020 strategies in hopes of beating the odds and coming out stronger.

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  • 5 Women Who Are Leading the Charge in B2B CX

    5 Women Who Are Leading the Charge in B2B CX

    In honor of Women's History Month, we're celebrating five women who are leading the charge in the field of customer experience.

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  • How to Become Unforgettable with CX Leader Jeanne Bliss

    How to Become Unforgettable with CX Leader Jeanne Bliss

    Jeanne Bliss, President of Customer Bliss shares how true customer experience transformation can and should lead to companies and brands becoming unforgettable.

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  • A Humane Approach to B2B CX During a Pandemic

    A Humane Approach to B2B CX During a Pandemic

    There’s nothing quite like a global pandemic to test the strength and resilience of a brand’s customer experience (CX).

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  • DemandLab helps Marketo secure its first higher education client

    DemandLab helps Marketo secure its first higher education client

    Using Marketo marketing automation supported by DemandLab, Algonquin College sees improved lead generation by 71% year-over-year and increased sales by 18%.

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  • Revamp and Reengage: Elevate your Engagement Nurture Programs

    Revamp and Reengage: Elevate your Engagement Nurture Programs

    In Part 2 of this series, we focus on more practical and tactical elements of revamping your engagement programs.

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  • "DemandLab helped us configure a nuanced nurture campaign."

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  • The 5 Podcasts Every CMO Must Subscribe to in 2020

    The 5 Podcasts Every CMO Must Subscribe to in 2020

    To support CMOs in their unquenchable thirst for knowledge, we have compiled a list of podcasts that marketing leaders should subscribe to to stay ahead of the game in 2020.

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  • 9 Truths Marketers Must Embrace to Triumph in 2020

    9 Truths Marketers Must Embrace to Triumph in 2020

    We transformed a simple question into 9 truths (and one bonus tip) that marketers should heed and embrace throughout 2020 to succeed.

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  • How to Get Real about Revenue Attribution

    How to Get Real about Revenue Attribution

    Revenue attribution delivers the metrics marketers need to build winning strategies and prove their impact on business goals. So why are so few of us using it?

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  • How to Enhance the Uberflip Content Experience Using Tags

    How to Enhance the Uberflip Content Experience Using Tags

    Putting time and effort into choosing the right tags can take your Uberflip content experience from good to great.

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  • Ecommerce Company Quadruples Engagement Through Nurture

    Ecommerce Company Quadruples Engagement Through Nurture

    Find out how DemandLab helped Magento boost lead engagement 4X in just a few months.

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  • Power to the Power Users: Advancing Your Use of Smart Lists

    Power to the Power Users: Advancing Your Use of Smart Lists

    Filter combinations are one of the harder skills to master when it comes to using Marketo. This post shows you how.

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  • How to Build an Invincible Brand

    How to Build an Invincible Brand

    Melissa Agnes sits down with host Rhoan Morgan, to discuss how companies can build an invincible brand that can withstand crisis in all forms.

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  • Power to the Power Users: Getting Smarter on Smart Lists

    Power to the Power Users: Getting Smarter on Smart Lists

    How do you effectively use Marketo smart lists? Courtney Grimes provides some foundational tips for Marketo users.

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  • Revamp and Reengage: Are Your Nurture Programs Effective?

    Revamp and Reengage: Are Your Nurture Programs Effective?

    In this 2-part article, we are going to dive in and look at how to improve your marketing automation nurture programs.

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  • "The nurture campaign helped us build a strong, trusted brand with prospects and customers."

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  • Why a Pretty Dashboard Won’t Help You Succeed in 2020

    Why a Pretty Dashboard Won’t Help You Succeed in 2020

    How can marketers gather insights into what’s needed to reach their goals? A marketing KPI dashboard.

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  • "Working with DemandLab has enabled us to generate new leads through content marketing."

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  • 7 Tips for Managing Workload During the Holiday Season

    7 Tips for Managing Workload During the Holiday Season

    Along with all the holiday cheer comes the stress of trying to get so much done in such little time.

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  • "DemandLab helped us transform to a revenue-driven marketing organization."

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  • eBook: Change Agents Strategy Boxed Set

    eBook: Change Agents Strategy Boxed Set

    Ready to lead change? Get the digital transformation boxed set.

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  • How to Engage Customers and Prospects with Tactile Marketing

    How to Engage Customers and Prospects with Tactile Marketing

    How can marketers leverage tactile marketing to better engage with customers and prospects on a personalized level?

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