All Resources

Browse the latest marketing insights, best practices, and news on martech, content marketing, and data analytics from DemandLab.

  • eBook: Change Agents - The Radical Role of Tomorrow's CMO

    eBook: Change Agents - The Radical Role of Tomorrow's CMO

    Are you ready for the future of marketing leadership? Find out.

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  • 9 Truths Marketers Must Embrace to Triumph in 2020

    9 Truths Marketers Must Embrace to Triumph in 2020

    We transformed a simple question into 9 truths (and one bonus tip) that marketers should heed and embrace throughout 2020 to succeed.

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  • How to Get Real about Revenue Attribution

    How to Get Real about Revenue Attribution

    Revenue attribution delivers the metrics marketers need to build winning strategies and prove their impact on business goals. So why are so few of us using it?

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  • How to Enhance the Uberflip Content Experience Using Tags

    How to Enhance the Uberflip Content Experience Using Tags

    Putting time and effort into choosing the right tags can take your Uberflip content experience from good to great.

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  • Ecommerce Company Quadruples Engagement Through Nurture

    Ecommerce Company Quadruples Engagement Through Nurture

    Find out how DemandLab helped Magento boost lead engagement 4X in just a few months.

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  • Power to the Power Users: Advancing Your Use of Smart Lists

    Power to the Power Users: Advancing Your Use of Smart Lists

    Filter combinations are one of the harder skills to master when it comes to using Marketo. This post shows you how.

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  • How to Build an Invincible Brand

    How to Build an Invincible Brand

    Melissa Agnes sits down with host Rhoan Morgan, to discuss how companies can build an invincible brand that can withstand crisis in all forms.

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  • "DemandLab helped us configure a nuanced nurture campaign."

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  • Power to the Power Users: Getting Smarter on Smart Lists

    Power to the Power Users: Getting Smarter on Smart Lists

    How do you effectively use Marketo smart lists? Courtney Grimes provides some foundational tips for Marketo users.

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  • Revamp and Reengage: Are Your Nurture Programs Effective?

    Revamp and Reengage: Are Your Nurture Programs Effective?

    In this 2-part article, we are going to dive in and look at how to improve your marketing automation nurture programs.

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  • Why a Pretty Dashboard Won’t Help You Succeed in 2020

    Why a Pretty Dashboard Won’t Help You Succeed in 2020

    How can marketers gather insights into what’s needed to reach their goals? A marketing KPI dashboard.

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  • 7 Tips for Managing Workload During the Holiday Season

    7 Tips for Managing Workload During the Holiday Season

    Along with all the holiday cheer comes the stress of trying to get so much done in such little time.

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  • eBook: Change Agents Strategy Boxed Set

    eBook: Change Agents Strategy Boxed Set

    Ready to lead change? Get the digital transformation boxed set.

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  • How to Engage Customers and Prospects with Tactile Marketing

    How to Engage Customers and Prospects with Tactile Marketing

    How can marketers leverage tactile marketing to better engage with customers and prospects on a personalized level?

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  • Is Your Marketing Department In A "Best Practice" Rut?

    Is Your Marketing Department In A "Best Practice" Rut?

    How can marketers go from best-practice to best-in-class?

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  • F#ck Content Marketing: Shifting Marketers Focus to Content Experience

    F#ck Content Marketing: Shifting Marketers Focus to Content Experience

    Hear from Randy Frisch, rule breaker, best-selling author and CMO and Co-Founder of Uberflip.

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  • DemandLab's Rhoan Morgan Launches Revenue Rebels Podcast

    DemandLab's Rhoan Morgan Launches Revenue Rebels Podcast

    A new podcast spotlights rule-breaking marketing and sales leaders on SLMA Radio.

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  • "The nurture campaign helped us build a strong, trusted brand with prospects and customers."

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  • The #1 Forgotten Thing in Marketo That Could Compromise Marketing’s Impact

    The #1 Forgotten Thing in Marketo That Could Compromise Marketing’s Impact

    Forgetting this will prevent you from proving the value of your marketing efforts.

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  • "Working with DemandLab has enabled us to generate new leads through content marketing."

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  • Power to the Power Users: Effective Folder Structures

    Power to the Power Users: Effective Folder Structures

    The folder structures you create in Marketo are essential to effective marketing campaigns.

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  • "DemandLab helped us transform to a revenue-driven marketing organization."

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  • The Secret to Becoming a Sparkly Marketing Unicorn

    The Secret to Becoming a Sparkly Marketing Unicorn

    An insight from Uberflip's Conex Conference reveals every marketer's critical mission.

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  • Uberflip Conex: Why 2019 is the Year of Content Activation

    Uberflip Conex: Why 2019 is the Year of Content Activation

    The event was packed with new ideas, but "content activation" was the standout trend.

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