The Leadership Outlook on Revenue Attribution

Here are five ways to ensure that the data you collect will optimize the customer experience.

As enterprise organizations shift towards adopting more permanent remote work environments, business leaders increasingly recognize that culture—not productivity—is the real challenge.

Is it time for a radical redefinition of the role of the CMO? Rhoan Morgan, CEO at DemandLab, certainly thinks so.

Listen to get both the marketing and sales perspective as it relates to alignment, reporting, attribution, and more.

While B2B companies may be behind their B2C peers, many are starting to catch up by taking ideas from the B2C playbook and applying them to the B2B experience.

Even if we ignore the outsized impact of the pandemic on the marketing function, B2B marketers have been through a lot in the past decade.

Global marketing operations require a mix of technical and cultural knowledge, but too many marketers forget about the latter.

This month on Revenue Rebels, we're switching things up with Rhoan in the interviewee seat to chat about all things marketing-led customer experience.

For marketing operations teams who are transitioning from local to global Marketo campaigns, there's a right way and a wrong way.

Why are my marketing campaign reports in Marketo different from my sales reports in Salesforce? If you’ve ever asked this question, this blog article is for you.

Equipped with advanced technical skills and the deepest connection to the customer, learn why marketing is poised to deliver a new approach to CX—the marketing-led customer experience.

For marketers who are new to MLCX, here is a brief Q&A to explain our thinking on the concept and its impact on the future of marketing.

This month Rhoan Morgan sits down with Stuart Gilchriest, Director of Customer Experience and CCXP at Hertz to explore what B2B can learn from B2C customer experience.

The pandemic has brought dramatic change to every business function, but the way marketing leaders have responded to the challenge reveals a fundamental truth about their organizational role.

Rhoan Morgan joins the AMP Up Your Digital Marketing podcast to discuss the importance of marketing-led customer experience.

Your job is to keep things running smoothly. Your CMO's job is to "disrupt." How can you accomplish both goals?

CMOs are perennial optimists. Marketing managers are professional realists. How can they bridge the distance?