Rhoan Morgan on Using Marketing Automation to Drive Revenue

If you’re B2B and have marketing automation, how do you know you’re managing it and optimizing the platform correctly? It’s a complicated process with so many variables but when properly configured, they are proven to increase sales opportunities and closes.

DemandLab CEO, Rhoan Morgan joins the Fix the Convince Podcast with Paul Mosenson to discuss the benefits of marketing automation, data modeling, lead scoring, and lead nurturing/content management processes that when optimized, can drive more revenue and ROI.