In today’s marketplace, CMOs are held accountable far beyond filling the pipeline with new leads–they are responsible for delivering exceptional customer experiences (CX) in a complex, omnichannel environment.
In a dynamic marketplace where customers are demanding more, faster, and better and technology is advancing rapidly, CMOs need to be committed to being lifelong and continuous learners. And their breadth of knowledge must cover the full spectrum of digital marketing, customer experience, leadership, and general business.
The challenge, of course, is that CMOs are incredibly busy and often do not have time to read complete books or attend conferences. This makes podcasts the ideal medium to keep them updated, inspired, and informed as the format enables them to multi-task and listen during their commute, in flight, etc. To support CMOs in their unquenchable thirst for knowledge, we have compiled a list of podcasts that marketing leaders should subscribe to to stay ahead of the game in 2020.
The Chief Customer Officer Human Duct Tape Show
Join Jeanne Bliss, five-time Chief Customer Officer and author of "Would You Do That To Your Mother?" and “Chief Customer Officer 2.0” to learn the leadership practices from C-Level Customer Experience executives at Airbnb, Walgreens, Audi, Premera, The Smithsonian Institute, Barney’s New York, and Adobe among others. They will fearlessly share with you what works...and what doesn’t work as we debunk this role, why it’s not about “Kumbaya", but rather how the Chief Customer Officer is acting as the human duct tape of the organization - uniting companies to earn the right to customer-driven growth.
Listen to The Chief Customer Officer Human Duct Tape Show on Apple Podcasts.
Renegade Thinkers Unite
Renegade Thinkers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on the spot analysis and insights for big marketers and those that want to be.
Listen to Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers on Apple Podcasts.
This is a shameless plug for Revenue Rebels, a monthly podcast hosted by DemandLab’s own CEO, Rhoan Morgan, which spotlights rule-breaking marketing and sales leaders who are accelerating business growth with a fanatically customer-centric approach. This one is worth subscribing to for the best practices shared and for insight into what your peers are doing to elevate their CX via technology, content, and data.
The CX Cast by Forrester
Get research-based guidance on how to manage the CX at any organization — an imperative that Forrester has been researching for over 20 years. Each week, Forrester analysts discuss key findings from their latest research on CX, analyze relevant topics in the news, or chat with CX professionals about how they’ve overcome prevalent organizational challenges in delivering a better experience.
Listen to The CX Cast® on Apple Podcasts.
Accelerate! With Andy Paul
Are you completely satisfied with your sales performance? Then Accelerate! your sales skills, leadership traits, and personal development, with sought-after speaker, best-selling author and sales sage, Andy Paul. Once a week, Andy interviews the world’s foremost sales minds and extraordinarily interesting people like Jeffrey Gitomer, Robert Cialdini, Jill Konrath, Anthony Iannarino, and Tim Sanders to uncover the strategies and insights you can use to generate massive value for your customers and epic wins for you. Whether you’re a sales leader, AE, AM, SDR, CEO, or entrepreneur, you want to generate better leads, close more sales and grow your accounts, and Accelerate! is the preeminent podcast for fast breakthroughs.
Listen to Accelerate! with Andy Paul on Apple Podcasts.
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