DemandLab CEO Wins SLMA Award

DemandLab CEO Rhoan Morgan was named as one of “20 Women to Watch in Sales Lead Management” by the Sales Lead Management Association (SLMA).

This leadership program recognizes saleswomen, marketing managers, consultants, speakers, book authors, and bloggers who demonstrate uncommon expertise, commitment, and leadership in the field of sales lead management.

Morgan, whose full-service agency specializes in marketing automation, offers a range of services that bring sales and marketing teams together and enable the sales team to move leads forward.

“Aligning sales and marketing is a big part of what we do at DemandLab. Having seen first hand how powerful and rewarding a well-designed lead lifecycle management program can be for our clients, though really optimizing marketing automation and sales processes, it’s something that I believe in strongly,” said Morgan. “It’s an honor to be recognized by the SLMA, and one that I couldn’t have achieved without the entire team at DemandLab and our loyal clients.”

Morgan was nominated by Maria Pergolino, VP, Marketing at Apttus.

“Having worked with Rhoan as a peer and as one of her clients, I know she consistently delivers smart, resourceful sales-lead campaigns that support the broader strategic vision of the organization,” Pergolino said. “I was delighted to put her name forward for consideration and to hear that her unique talents have been recognized.”

The Sales Lead Management Association has served the sales lead management community since 2007. The organization has 8,450 B2B, B2C, and academic members across North America and around the world.

This year’s judges included executives from Velocify, Heinz Marketing, New Business Strategies, and eMarketing Strategy. Winners were selected based on their contributions to the fields of sales lead management, marketing, and sales. Additional contributions to the field — such as board positions, authorships, and public presentations — were also taken into account.