Blog Posts

Browse the latest posts from the DemandLab team on topics such as martech, content marketing, marketing data analytics, operations, and revenue acceleration.

  • Now Is the Time for B2B Marketers to Lead CX

    Now Is the Time for B2B Marketers to Lead CX

    Even if we ignore the outsized impact of the pandemic on the marketing function, B2B marketers have been through a lot in the past decade.

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  • 6 Mistakes That Will Sink Your Global Marketing Campaign

    6 Mistakes That Will Sink Your Global Marketing Campaign

    Global marketing operations require a mix of technical and cultural knowledge, but too many marketers forget about the latter.

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  • How to Build Marketo Campaigns that Scale Globally

    How to Build Marketo Campaigns that Scale Globally

    For marketing operations teams who are transitioning from local to global Marketo campaigns, there's a right way and a wrong way.

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  • Marketo vs. Salesforce Reports? Which Can You Trust?

    Marketo vs. Salesforce Reports? Which Can You Trust?

    Why are my marketing campaign reports in Marketo different from my sales reports in Salesforce? If you’ve ever asked this question, this blog article is for you.

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  • The Marketing-Led Customer Experience: Why It's the Future of B2B

    The Marketing-Led Customer Experience: Why It's the Future of B2B

    Equipped with advanced technical skills and the deepest connection to the customer, learn why marketing is poised to deliver a new approach to CX—the marketing-led customer experience.

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  • New to Marketing-Led CX? Start Here.

    New to Marketing-Led CX? Start Here.

    For marketers who are new to MLCX, here is a brief Q&A to explain our thinking on the concept and its impact on the future of marketing.

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  • "DemandLab helped us transform to a revenue-driven marketing organization."

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  • This Is the Critical Role Every CMO Needs to Play Right Now

    This Is the Critical Role Every CMO Needs to Play Right Now

    The pandemic has brought dramatic change to every business function, but the way marketing leaders have responded to the challenge reveals a fundamental truth about their organizational role.

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  • How Marketing Managers Can Work Better with Their CMOs

    How Marketing Managers Can Work Better with Their CMOs

    Your job is to keep things running smoothly. Your CMO's job is to "disrupt." How can you accomplish both goals?

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  • 5 Rules for a More Productive CMO-Manager Relationship

    5 Rules for a More Productive CMO-Manager Relationship

    CMOs are perennial optimists. Marketing managers are professional realists. How can they bridge the distance?

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  • 4 Books to Help Fight Fatigue and Boost Your Spirits

    4 Books to Help Fight Fatigue and Boost Your Spirits

    If you need a break from the daily grind, books are a great place to find solace, inspiration, and some much-needed optimism.

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  • 4 Questions B2B Marketers Are Asking About the Downturn

    4 Questions B2B Marketers Are Asking About the Downturn

    Most of us have more questions than answers right now, but by sharing our knowledge and exploring new solutions, we can continue to adapt and move forward.

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  • The 4 Prerequisites to Successful B2B Marketing Planning in 2021

    The 4 Prerequisites to Successful B2B Marketing Planning in 2021

    Four steps every marketing leader can take to prepare for and meet the year ahead with confidence.

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  • 5 Resiliency-Builders That Will Help Marketers Thrive in the Year Ahead

    5 Resiliency-Builders That Will Help Marketers Thrive in the Year Ahead

    These five resiliency-building activities can help marketers strengthen those vital capabilities and build a strong foundation for the organization to adapt and grow.

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  • 3 Questions Every B2B CMO Should Answer 'Yes' To

    3 Questions Every B2B CMO Should Answer 'Yes' To

    CMOs will have to ask—and answer—some tough questions in the months ahead. Answering 'yes' to these 3 questions is key.

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  • Achieving Seamless Project Management In a Virtual World

    Achieving Seamless Project Management In a Virtual World

    With the new virtual work environment most are living in, how can marketers set themselves and their teams up for successful project management?

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  • Optimizing Marketing in 2020: It’s All About Possibilities, Not Restraints

    Optimizing Marketing in 2020: It’s All About Possibilities, Not Restraints

    What can businesses do to continue to engage with buyers and drive revenue for the business? Start with DemandLab's New “Marketing Hierarchy of Needs.”

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  • 3 Tips for Generating Leads During a Downturn

    3 Tips for Generating Leads During a Downturn

    Lead generation is critical to business success, but the tactics need to change when marketing during an economic downturn.

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  • Why Now Is a Good Time for B2B Marketers to Focus on Lead Generation

    Why Now Is a Good Time for B2B Marketers to Focus on Lead Generation

    B2B marketers have had time to adjust to the new normal and are turning their attention to the sales pipeline. Fortunately, the news about lead generation isn't all bad.

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  • The 3 Reports Every B2B CMO Needs to Survive and Thrive in 2020

    The 3 Reports Every B2B CMO Needs to Survive and Thrive in 2020

    Marketers, by nature, are supposed to be storytellers—so why can’t we expect to tell a story with our own data? This should be table stakes—in 2020 and beyond.

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  • How to Select the Best Channels to Promote Your B2B Content

    How to Select the Best Channels to Promote Your B2B Content

    In this Hayden Jackson, looks at five types of data that marketers can use to evaluate channels and select the ones that are most likely to attract new audiences for their content.

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