Blog Posts

Browse the latest posts from the DemandLab team on topics such as martech, content marketing, marketing data analytics, operations, and revenue acceleration.

  • 9 Truths Marketers Must Embrace to Triumph in 2020

    9 Truths Marketers Must Embrace to Triumph in 2020

    We transformed a simple question into 9 truths (and one bonus tip) that marketers should heed and embrace throughout 2020 to succeed.

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  • How to Get Real about Revenue Attribution

    How to Get Real about Revenue Attribution

    Revenue attribution delivers the metrics marketers need to build winning strategies and prove their impact on business goals. So why are so few of us using it?

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  • How to Enhance the Uberflip Content Experience Using Tags

    How to Enhance the Uberflip Content Experience Using Tags

    Putting time and effort into choosing the right tags can take your Uberflip content experience from good to great.

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  • Power to the Power Users: Advancing Your Use of Smart Lists

    Power to the Power Users: Advancing Your Use of Smart Lists

    Filter combinations are one of the harder skills to master when it comes to using Marketo. This post shows you how.

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  • Power to the Power Users: Getting Smarter on Smart Lists

    Power to the Power Users: Getting Smarter on Smart Lists

    How do you effectively use Marketo smart lists? Courtney Grimes provides some foundational tips for Marketo users.

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  • Revamp and Reengage: Are Your Nurture Programs Effective?

    Revamp and Reengage: Are Your Nurture Programs Effective?

    In this 2-part article, we are going to dive in and look at how to improve your marketing automation nurture programs.

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  • "DemandLab helped us transform to a revenue-driven marketing organization."

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  • Why a Pretty Dashboard Won’t Help You Succeed in 2020

    Why a Pretty Dashboard Won’t Help You Succeed in 2020

    How can marketers gather insights into what’s needed to reach their goals? A marketing KPI dashboard.

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  • 7 Tips for Managing Workload During the Holiday Season

    7 Tips for Managing Workload During the Holiday Season

    Along with all the holiday cheer comes the stress of trying to get so much done in such little time.

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  • Is Your Marketing Department In A "Best Practice" Rut?

    Is Your Marketing Department In A "Best Practice" Rut?

    How can marketers go from best-practice to best-in-class?

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  • Why Content Strategy Is Still So Confusing for Marketers (And How to Simplify It)

    Why Content Strategy Is Still So Confusing for Marketers (And How to Simplify It)

    Untangle content strategy and learn how to create one that's simple and effective.

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  • Revenue-Based Compensation: Coming Soon to a Marketing Job Near You

    Revenue-Based Compensation: Coming Soon to a Marketing Job Near You

    Marketers are being held accountable to revenue goals: how will it change your role?

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  • In the Era of Tech-Driven Marketing, Marketing Enablement Is No Longer an Option

    In the Era of Tech-Driven Marketing, Marketing Enablement Is No Longer an Option

    Marketing enablement is finally generating some buzz, but what exactly is it, anyway?

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  • Who Owns the Pipeline: Sales or Marketing? That's the Wrong Question.

    Who Owns the Pipeline: Sales or Marketing? That's the Wrong Question.

    There's a tug-of-war going on, but can there be a winner?

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  • The #1 Forgotten Thing in Marketo That Could Compromise Marketing’s Impact

    The #1 Forgotten Thing in Marketo That Could Compromise Marketing’s Impact

    Forgetting this will prevent you from proving the value of your marketing efforts.

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  • Power to the Power Users: Effective Folder Structures

    Power to the Power Users: Effective Folder Structures

    The folder structures you create in Marketo are essential to effective marketing campaigns.

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  • The Secret to Becoming a Sparkly Marketing Unicorn

    The Secret to Becoming a Sparkly Marketing Unicorn

    An insight from Uberflip's Conex Conference reveals every marketer's critical mission.

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  • Uberflip Conex: Why 2019 is the Year of Content Activation

    Uberflip Conex: Why 2019 is the Year of Content Activation

    The event was packed with new ideas, but "content activation" was the standout trend.

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  • Walking the Tightrope between Supporting Optimistic Goals and Managing Realistic Expectations

    Walking the Tightrope between Supporting Optimistic Goals and Managing Realistic Expectations

    How do you balance aggressive marketing timelines with stakeholder expectations?

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  • How to Triage an Out-of-Control Marketo Instance in 3 Steps

    How to Triage an Out-of-Control Marketo Instance in 3 Steps

    If you're taking over a Marketo instance, these three steps will save your sanity.

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  • 5 Reasons Your B2B Marketing Personas Aren’t Working

    5 Reasons Your B2B Marketing Personas Aren’t Working

    Personas are a powerful marketing tool, but few marketers are seeing optimal value from them.

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