Back to the Learning Center

By: DemandLab on November 22nd, 2022

What We’re Grateful for This Year

All year long, we try to practice gratitude.

That said, there’s something about the end of the calendar year that makes us take stock of both what we’ve accomplished and what we’re most grateful for.

It’s a time to reflect and plan.

At DemandLab, we’re thankful for many things, both on the work and personal fronts. Here are a few that stand out as we approach the close of 2022:

Marketing Led Customer Experience (MLCX)

It’s common to think about things that one has to do, but an attitude of gratitude reframes that. One doesn’t have to do something; one gets to do something.

Take marketing, for example. Marketing leads the customer experience and, through that, grows revenue. As part of this, Marketing gets to work closely with other departments to shepherd the customer journey. Marketing gets to understand the customer better than anyone else throughout the decision-making process. Marketing gets to leverage data and direct technology to provide a unified customer experience.

And finally, through MLCX, marketing gets to serve as customer champion, journey creator, and experience innovator.

Access to new technologies

Speaking of directing technology, marketers have thousands of technologies applicable to a massive mix of environments, strategies, and business goals.

Resources such as marketing automation, customer relationship management tools, customer data platforms, data analytics, digital content experience platforms, and data intelligence platforms are all tools you should include in your martech stack if you haven’t already.

But it’s not so much about the number of tools in your marketing arsenal; it’s how they serve your business needs.

And although it may seem like a lot—and it is a lot—we remain grateful for advancements like these and the opportunities they provide. These technologies mean we get to do more impactful marketing and prove ROI.

Recognition for revenue generation

From technology to talent, marketing has been tasked with proving the value of every dollar spent. Revenue attribution has become more important than ever.

For years, marketing leaders have sought a seat at the proverbial table (and we don’t just mean for holiday dinner). And while we’re grateful for getting that perch, marketing must also deliver on the promises made to get there. We need to focus on the initiatives most closely aligned with business goals and demonstrate their value.

This leads us to something else we’re thankful for: optimism. And one way marketers can stay upbeat: Collaborate with colleagues and clients.


You can’t create something successful in a vacuum. Especially when it comes to marketing. Growing revenue is an effort brought about by the collaboration of many.

Don’t underestimate the power of different opinions, skill sets, and tools within your organization. And take the time to understand their priorities, ambitions, and frustrations.

When marketing brings together associates in every business function—from customer service to sales to technology and more—it creates an experience that’s seamless and intuitive for the customer, and, frankly, a more collaborative, creative, and functional workplace for everyone.

That goes for client-agency relationships as well.

As our CEO Rhoan Morgan recently said in a recent Forbes byline: “The most significant value comes from a long-term partnership between the two. When clients bring an agency into everything about their operations and fully involve them, their value will increase exponentially.”

At DemandLab, we’re grateful for our clients and the long-term success working together closely brings.

Gratitude going forward

In the novel The Old Man and the Sea, author Ernest Hemingway wrote, “Now is no time to think of what you do not have. Think of what you can do with what there is.”

Giving thanks is a lot like that.

We are grateful for our colleagues, clients, the ability to do our work, and the dynamic work environment in which we get to do it. Thank you for your support, and we look forward to a bright 2023!