Learn More About Insentric – DemandLab’s Custom Attribution and Analytics Platform
In an age where you can drive conversions or leads from two to three different channels first-click attribution might have made sense. In today’s age with multiple social media platforms, SEO, email marketing, SMS marketing, podcasts, e-books, blogs, affiliate marketing, programmatic, and more, it has become vital to cast out the traditional perceptions of attribution measurement.
So what is the new standard for measuring attribution? The answer is… it depends. Each of us has needs unique to our business. Data metrics that are imperative to you might be meaningless to another. That is why having a holistic view of each touchpoint along our customers’ digital journey is imperative. To understand how each platform contributes to the customer journey and not just where the customer started.
Looking at the data in each individual platform presents it’s own challenges. How do you compare performance and attribution impact with isolated reports from each platform? In working through answers to these questions for our clients over the years we have created custom solutions that we are now opening up to you.
And so we are excited to introduce our flagship custom attribution and analytics platform, Insentric. Join us as we introduce this new solution in our webinar on 10/12/23. We look forward to seeing you there and answering any questions you bring with you!