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By: Veronica Vidal on January 9th, 2024

Looking Ahead to 2024

Welcome to 2024, a year of transformative potential and bold strides at DemandLab. As we navigate the evolving landscape of marketing, our commitment to innovation and excellence remains unwavering. This year is about transcending boundaries, exploring new horizons, and realizing the extraordinary potential of our initiatives. From revolutionizing marketing operations with our latest offerings to harnessing the power of cutting-edge technology, DemandLab is not just participating in the future of marketing; we are actively creating it.

Launching PMaaS, Scaling Execution and Martech Development Projects

One of our most anticipated offerings in 2024 is the launch of Project Management as a Service (PMaaS). This innovative service was inspired by the unique challenges and successes we’ve encountered in our client work. We’ve recognized that operations management often requires a different skill set, one that many marketing teams might not possess inherently.

PMaaS is designed to streamline marketing processes, granting teams enhanced control over their daily operations and a clearer view of their priorities and potential. This leap forward is not just about efficiency; it’s about enabling marketers to be more productive, to tell their stories more effectively, and to measure their accomplishments in tangible terms. No more end-of-year reviews with ambiguous achievements – with PMaaS, every stride is visible and valuable.

In 2024, DemandLab will focus on two pivotal areas: scaling execution and marketing technology development projects. Scaling execution is essential for businesses that need to grow their capabilities without compromising quality or losing momentum. Our approach is tailored to meet these challenges head-on.

Moreover, as marketing teams become increasingly technical, there’s a growing need for project managers who can navigate both marketing and software development landscapes. This is where DemandLab makes a significant impact. Our expertise lies in bridging this gap, offering skilled PMs who are adept in both arenas, ensuring that your martech development projects are not just visionary but also practically executable.

Martech Integration: The Future of Interconnected Tools

Another area we are excited about in 2024 is Martech integration. The goal here is to ensure that your marketing technology stack is not just a collection of tools, but a cohesive, communicative, and collaborative unit. We’re looking to create integrations that allow disparate tools to work and communicate seamlessly, ensuring that information flows optimally for maximum effectiveness.
DemandLab foresees a year of creating innovative integrations for tools that traditionally don’t communicate with each other.

Insentric: Our Marketing Intelligence Platform

In 2023, we proudly launched Insentric, our Marketing Intelligence Platform, which has quickly become a cornerstone of our offerings. As we continue into 2024, our enthusiasm for Insentric’s impact on marketing analytics is stronger than ever.

The challenge of time scarcity in marketing is profound. Marketers often find themselves overwhelmed with content creation, campaign management, creative development, and the crucial yet time-consuming task of reporting. Insentric was born out of a desire to address these challenges, offering a custom solution that aligns with the unique needs of your business.

With Insentric, you can:

  • Automate Your Analytics: Say goodbye to the tedious process of manual data collection and reporting. Insentric brings automation to your doorstep, ensuring consistency and quality in your marketing analytics.
  • Measure Performance Precisely: Insentric excels in identifying the most effective marketing channels for your business, providing accurate source, channel, and revenue attribution across the entire buyer journey.
  • Unlock Comprehensive Insights: Move beyond basic dashboards to a world where long-term trends and detailed storytelling with your marketing metrics are the norm.

Insentric is more than a platform; it’s a paradigm shift in how marketing analytics is approached, giving back time and insight to marketers.


With the launch of PMaaS, our focus on scaling execution and Martech development, and the revolutionary capabilities of Insentric, DemandLab is set to redefine what’s possible in marketing. 2024 is not just another year; it’s a new chapter in our journey of innovation, efficiency, and growth.