Customer Success Story: Transforming Global Campaign Orchestration from Manual Bottleneck to Scalable Engine
For B2B marketing leaders, the gap between campaign planning and campaign execution is often where momentum is lost.
That was the reality for the EMEA team at Adobe.
Manual project initiation. Folder creation. Program setup in Adobe Marketo Engage. Token population. Reporting across systems.
Each campaign request required nearly an hour of manual effort—slowing time-to-market, introducing human error, and fragmenting data across regions.
From Friction to “Single Pane of Glass”
Partnering with DemandLab, Adobe reimagined how campaigns move from intake to execution.
The team built an automated orchestration engine that turns Adobe Workfront into the centralized command center for campaign creation. Using Adobe Workfront Fusion, DemandLab connected project management directly to marketing automation—triggering automatic Marketo program creation, enforcing governance standards, and auto-populating critical tokens and metadata.
No swivel-chair operations.
No inconsistent data entry.
No disconnected reporting.
Just a seamless, governed flow from request to launch.
The Impact
Since launching in December 2023:
- Significant reduction in end-to-end program creation time
- $150K in projected savings over two years
- Automated validations replacing manual QA
- Centralized dashboards eliminating cross-platform reporting headaches
Even more importantly, the solution was designed with a global-first architecture—positioning Adobe to scale beyond EMEA without rebuilding the foundation.
The Bigger Lesson for Marketing Leaders
Operational excellence isn’t about adding more tools. It’s about orchestrating the tools you already have.
When marketing operations becomes automated, governed, and centrally managed, campaign velocity increases—and so does marketing’s credibility as a revenue driver.
If your team is still losing hours to manual campaign setup and fragmented reporting, this case study offers a clear blueprint for transformation.