How to Drive Pipeline Without…Humans: A Case Study in AI-Powered Scaling
As a marketing leader at a growing B2B company, you’re constantly faced with the challenge of driving more pipeline with limited resources. In a world where every competitor seems to be talking about AI, it can be tough to figure out how actually to put it to work.
We recently partnered with Viaffinity, an innovative insurtech startup, to do just that. They faced a common dilemma: they needed to generate qualified leads and book sales meetings fast, but didn’t have a dedicated in-house marketing and sales automation team. Their goals were clear: drive pipeline, increase booked meetings, and verify their ideal customer profile (ICP) and messaging.
The result? They built a modern, high-performing go-to-market engine to scale efficiently and effectively. This case study is a behind-the-scenes look at their journey.
This isn’t just about the technology; it’s about a strategic approach to using AI to solve a real business challenge. In this case study, you’ll learn:
- How to Overcome Resource Constraints: See how a fractional team can provide the expertise you need without the overhead of a full-time hire.
- The Power of the Right Tech Stack: Discover the process of selecting the ideal AI-powered solution for sales outreach.
- Building a Scalable Engine: Learn how to implement and integrate a solution that can grow with your business.
This is a must-read if you’re wondering how to leverage AI to automate and scale your marketing and sales efforts.
Read the full case study here to see how Viaffinity built a foundation for rapid growth.
Ready to solve your own marketing and sales challenges? Contact us today to discuss how a strategic approach can accelerate your go-to-market engine.