Chief Marketing Officer

Ideas, insights, and strategies for marketing leaders

  • 5 Women Who Are Leading the Charge in B2B CX

    5 Women Who Are Leading the Charge in B2B CX

    In honor of Women's History Month, we're celebrating five women who are leading the charge in the field of customer experience.

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  • How to Become Unforgettable with CX Leader Jeanne Bliss

    How to Become Unforgettable with CX Leader Jeanne Bliss

    Jeanne Bliss, President of Customer Bliss shares how true customer experience transformation can and should lead to companies and brands becoming unforgettable.

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  • A Humane Approach to B2B CX During a Pandemic

    A Humane Approach to B2B CX During a Pandemic

    There’s nothing quite like a global pandemic to test the strength and resilience of a brand’s customer experience (CX).

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  • The 5 Podcasts Every CMO Must Subscribe to in 2020

    The 5 Podcasts Every CMO Must Subscribe to in 2020

    To support CMOs in their unquenchable thirst for knowledge, we have compiled a list of podcasts that marketing leaders should subscribe to to stay ahead of the game in 2020.

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  • eBook: Change Agents Strategy Boxed Set

    eBook: Change Agents Strategy Boxed Set

    Ready to lead change? Get the digital transformation boxed set.

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  • Is Your Marketing Department In A "Best Practice" Rut?

    Is Your Marketing Department In A "Best Practice" Rut?

    How can marketers go from best-practice to best-in-class?

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  • "DemandLab helped us transform to a revenue-driven marketing organization."

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  • Ecommerce Company Quadruples Engagement Through Nurture

    Ecommerce Company Quadruples Engagement Through Nurture

    Find out how DemandLab helped Magento boost lead engagement 4X in just a few months.

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  • F#ck Content Marketing: Shifting Marketers Focus to Content Experience

    F#ck Content Marketing: Shifting Marketers Focus to Content Experience

    Hear from Randy Frisch, rule breaker, best-selling author and CMO and Co-Founder of Uberflip.

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  • Revenue-Based Compensation: Coming Soon to a Marketing Job Near You

    Revenue-Based Compensation: Coming Soon to a Marketing Job Near You

    Marketers are being held accountable to revenue goals: how will it change your role?

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  • In the Era of Tech-Driven Marketing, Marketing Enablement Is No Longer an Option

    In the Era of Tech-Driven Marketing, Marketing Enablement Is No Longer an Option

    Marketing enablement is finally generating some buzz, but what exactly is it, anyway?

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  • Who Owns the Pipeline: Sales or Marketing? That's the Wrong Question.

    Who Owns the Pipeline: Sales or Marketing? That's the Wrong Question.

    There's a tug-of-war going on, but can there be a winner?

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  • Why Successful Acquisitions Need Marketing at the Forefront

    Why Successful Acquisitions Need Marketing at the Forefront

    A marketing executive shares tips for navigating the marketing role during an acquisition.

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  • How Empathy from Marketers can Improve Marketing & Sales Alignment

    How Empathy from Marketers can Improve Marketing & Sales Alignment

    Is marketing and sales alignment achievable? Jeanne Hopkins and Ryan Ball Lola say "yes."

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  • How To Execute Content Initiatives That Drive Results and Revenue

    How To Execute Content Initiatives That Drive Results and Revenue

    A seasoned content marketer shares the tactics that helped her build a thriving community.

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  • 10 Things Every Marketer Needs To Spark Digital Transformation

    10 Things Every Marketer Needs To Spark Digital Transformation

    What steps should marketers take to support a digital transformation in their organization?

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  • BI firm increases global engagement with highly segmented 1-1 nurture

    BI firm increases global engagement with highly segmented 1-1 nurture

    New Marketo architecture elevated the buyer experience throughout the journey.

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  • Asset rental company boosts conversions and upsells with an orchestrated nurture

    Asset rental company boosts conversions and upsells with an orchestrated nurture

    A new Marketo architecture and channel integration transformed the customer experience.

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  • Private Equity Firm Generates Leads with Content Marketing

    Private Equity Firm Generates Leads with Content Marketing

    A focus on thought leadership helped LLR connect with high-growth, high-potential companies.

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  • Fintech firm attracts a multimillion-dollar opportunity with interactive content

    Fintech firm attracts a multimillion-dollar opportunity with interactive content

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  • Fintech firm navigates an acquisition through brand transformation

    Fintech firm navigates an acquisition through brand transformation

    See how Ipreo rolled out a new brand across their content and martech stack in just 3 months.

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