Chief Marketing Officer

Four steps every marketing leader can take to prepare for and meet the year ahead with confidence.

These five resiliency-building activities can help marketers strengthen those vital capabilities and build a strong foundation for the organization to adapt and grow.

How can marketers pivot from being selling-centered to relationship-centered to drive marketing success?

CMOs will have to ask—and answer—some tough questions in the months ahead. Answering 'yes' to these 3 questions is key.

What can businesses do to continue to engage with buyers and drive revenue for the business? Start with DemandLab's New “Marketing Hierarchy of Needs.”

Shannon Dougall gives listeners insights on revenue marketing, organizational alignment, and more.

Lead generation is critical to business success, but the tactics need to change when marketing during an economic downturn.

B2B marketers have had time to adjust to the new normal and are turning their attention to the sales pipeline. Fortunately, the news about lead generation isn't all bad.

Marketers, by nature, are supposed to be storytellers—so why can’t we expect to tell a story with our own data? This should be table stakes—in 2020 and beyond.

Driving revenue has never been more critical—or more challenging. These five best practices can help marketing to partner with sales to close more deals.

How can marketing tackle budget cuts head-on? Start by thinking more like the CFO.

How do marketers reinvent themselves and make themselves relevant during a period of uncertainty? DemandLab CEO Rhoan Morgans shares with Demand Gen Report.

Here are a few ideas for marketers to ‘pivot’ and continue to support revenue goals in 2020.

As COVID-19 sends our economy spiraling, businesses are quickly shifting their 2020 strategies in hopes of beating the odds and coming out stronger.