Chief Marketing Officer

B2B marketers have had time to adjust to the new normal and are turning their attention to the sales pipeline. Fortunately, the news about lead generation isn't all bad.

Marketers, by nature, are supposed to be storytellers—so why can’t we expect to tell a story with our own data? This should be table stakes—in 2020 and beyond.

Driving revenue has never been more critical—or more challenging. These five best practices can help marketing to partner with sales to close more deals.

How can marketing tackle budget cuts head-on? Start by thinking more like the CFO.

How do marketers reinvent themselves and make themselves relevant during a period of uncertainty? DemandLab CEO Rhoan Morgans shares with Demand Gen Report.

Here are a few ideas for marketers to ‘pivot’ and continue to support revenue goals in 2020.

As COVID-19 sends our economy spiraling, businesses are quickly shifting their 2020 strategies in hopes of beating the odds and coming out stronger.

In honor of Women's History Month, we're celebrating five women who are leading the charge in the field of customer experience.

Jeanne Bliss, President of Customer Bliss shares how true customer experience transformation can and should lead to companies and brands becoming unforgettable.

There’s nothing quite like a global pandemic to test the strength and resilience of a brand’s customer experience (CX).

To support CMOs in their unquenchable thirst for knowledge, we have compiled a list of podcasts that marketing leaders should subscribe to to stay ahead of the game in 2020.

How can marketers go from best-practice to best-in-class?

Hear from Randy Frisch, rule breaker, best-selling author and CMO and Co-Founder of Uberflip.