Chief Marketing Officer
Ideas, insights, and strategies for marketing leaders
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Learn MoreBanish Analysis Paralysis: How to Measure What Really Matters in Marketing CX
Here are five ways to ensure that the data you collect will optimize the customer experience.
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Learn MoreBuilding a Successful 2021 Workplace: Double Down on Culture
As enterprise organizations shift towards adopting more permanent remote work environments, business leaders increasingly recognize that culture—not productivity—is the real challenge.
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Learn MoreA Radical Shift in the Role of the CMO
Is it time for a radical redefinition of the role of the CMO? Rhoan Morgan, CEO at DemandLab, certainly thinks so.
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The CMO's Challenge: Revenue Attribution From a Leadership Perspective
Download the report to gain insight into how marketing leaders can and should be thinking about marketing revenue attribution and how to kickstart the initiative.
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The Leadership Outlook on Revenue Attribution
How are marketing leaders addressing the challenge of aligning marketing efforts with revenue and successfully executing revenue attribution strategies? Download the report to find out.
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Learn MoreHow To Get Aligned At All Levels with Marketing & Sales Duo at Outreach
Listen to get both the marketing and sales perspective as it relates to alignment, reporting, attribution, and more.
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"DemandLab helped us transform to a revenue-driven marketing organization."
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Learn More3 B2B Marketers Delivering Customer Experiences That Rival B2C
While B2B companies may be behind their B2C peers, many are starting to catch up by taking ideas from the B2C playbook and applying them to the B2B experience.
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Learn MoreNow Is the Time for B2B Marketers to Lead CX
Even if we ignore the outsized impact of the pandemic on the marketing function, B2B marketers have been through a lot in the past decade.
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Learn MoreWhat is Marketing-Led Customer Experience?
This month on Revenue Rebels, we're switching things up with Rhoan in the interviewee seat to chat about all things marketing-led customer experience.
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49:31Watch VideoMarketing-Led Customer Experience: The Future of B2B
Find out what you and your marketing team can do right now to effectively serve the needs of not only your customers but also your business.
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Learn MoreThe Marketing-Led Customer Experience: Why It's the Future of B2B
Equipped with advanced technical skills and the deepest connection to the customer, learn why marketing is poised to deliver a new approach to CX—the marketing-led customer experience.
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Learn MoreNew to Marketing-Led CX? Start Here.
For marketers who are new to MLCX, here is a brief Q&A to explain our thinking on the concept and its impact on the future of marketing.
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Learn MoreWhat B2B Can Learn from B2C Customer Experience
This month Rhoan Morgan sits down with Stuart Gilchriest, Director of Customer Experience and CCXP at Hertz to explore what B2B can learn from B2C customer experience.
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Learn MoreThis Is the Critical Role Every CMO Needs to Play Right Now
The pandemic has brought dramatic change to every business function, but the way marketing leaders have responded to the challenge reveals a fundamental truth about their organizational role.
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Learn MoreMarketing-Led Customer Experience: What It Is and How It Can Benefit B2B Companies
Rhoan Morgan joins the AMP Up Your Digital Marketing podcast to discuss the importance of marketing-led customer experience.
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Learn MoreHow Marketing Managers Can Work Better with Their CMOs
Your job is to keep things running smoothly. Your CMO's job is to "disrupt." How can you accomplish both goals?
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eBook: Marketing with Optimism in 2020 and Beyond
This eBook is packed with an eclectic mix of practical resources and inspiring ideas to help you transition from survival mode to strategic powerhouse.
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Learn More5 Rules for a More Productive CMO-Manager Relationship
CMOs are perennial optimists. Marketing managers are professional realists. How can they bridge the distance?
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Learn More4 Questions B2B Marketers Are Asking About the Downturn
Most of us have more questions than answers right now, but by sharing our knowledge and exploring new solutions, we can continue to adapt and move forward.
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Learn MoreThe 4 Prerequisites to Successful B2B Marketing Planning in 2021
Four steps every marketing leader can take to prepare for and meet the year ahead with confidence.
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