Chief Marketing Officer

Ideas, insights, and strategies for marketing leaders

  • 4 Questions B2B Marketers Are Asking About the Downturn

    4 Questions B2B Marketers Are Asking About the Downturn

    Most of us have more questions than answers right now, but by sharing our knowledge and exploring new solutions, we can continue to adapt and move forward.

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  • The 4 Prerequisites to Successful B2B Marketing Planning in 2021

    The 4 Prerequisites to Successful B2B Marketing Planning in 2021

    Four steps every marketing leader can take to prepare for and meet the year ahead with confidence.

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  • Are you ready to pivot for success in 2020?

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  • 5 Resiliency-Builders That Will Help Marketers Thrive in the Year Ahead

    5 Resiliency-Builders That Will Help Marketers Thrive in the Year Ahead

    These five resiliency-building activities can help marketers strengthen those vital capabilities and build a strong foundation for the organization to adapt and grow.

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  • Why Relationship Building Is Key To Driving Marketing Success During A Crisis

    Why Relationship Building Is Key To Driving Marketing Success During A Crisis

    How can marketers pivot from being selling-centered to relationship-centered to drive marketing success?

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  • 3 Questions Every B2B CMO Should Answer 'Yes' To

    3 Questions Every B2B CMO Should Answer 'Yes' To

    CMOs will have to ask—and answer—some tough questions in the months ahead. Answering 'yes' to these 3 questions is key.

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  • Rethinking Marketing for Optimization in 2020 and Beyond41:17

    Rethinking Marketing for Optimization in 2020 and Beyond

    Watch this on-demand webinar to gain insights into how to re-evaluate and optimize your marketing plan for 2020 and beyond.

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  • "DemandLab helped us transform to a revenue-driven marketing organization."

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  • Optimizing Marketing in 2020: It’s All About Possibilities, Not Restraints

    Optimizing Marketing in 2020: It’s All About Possibilities, Not Restraints

    What can businesses do to continue to engage with buyers and drive revenue for the business? Start with DemandLab's New “Marketing Hierarchy of Needs.”

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  • Transforming Your Organization into a Revenue Marketing Powerhouse

    Transforming Your Organization into a Revenue Marketing Powerhouse

    Shannon Dougall gives listeners insights on revenue marketing, organizational alignment, and more.

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  • 3 Tips for Generating Leads During a Downturn

    3 Tips for Generating Leads During a Downturn

    Lead generation is critical to business success, but the tactics need to change when marketing during an economic downturn.

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  • Why Now Is a Good Time for B2B Marketers to Focus on Lead Generation

    Why Now Is a Good Time for B2B Marketers to Focus on Lead Generation

    B2B marketers have had time to adjust to the new normal and are turning their attention to the sales pipeline. Fortunately, the news about lead generation isn't all bad.

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  • The 3 Reports Every B2B CMO Needs to Survive and Thrive in 2020

    The 3 Reports Every B2B CMO Needs to Survive and Thrive in 2020

    Marketers, by nature, are supposed to be storytellers—so why can’t we expect to tell a story with our own data? This should be table stakes—in 2020 and beyond.

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  • COVID-19 Marketing Pivot: Partner with Sales to Drive Revenue

    COVID-19 Marketing Pivot: Partner with Sales to Drive Revenue

    Driving revenue has never been more critical—or more challenging. These five best practices can help marketing to partner with sales to close more deals.

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  • Getting Ahead of COVID-19 Budget Cuts54:40

    Getting Ahead of COVID-19 Budget Cuts

    In this webinar, B2B marketers will gain perspective on the business implications of the spread of COVID-19 and get ahead of impending budget cuts by revising their 2020 plans.

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  • Cut, Hold, Accelerate Decision Matrix

    Cut, Hold, Accelerate Decision Matrix

    This worksheet will help you identify low performance and low yield tactics to slow or stop, high yield tactics to keep or implement, and essential tactics to help you survive and thrive.

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  • Getting Ahead of COVID-19 Budget Cuts

    Getting Ahead of COVID-19 Budget Cuts

    How can marketing tackle budget cuts head-on? Start by thinking more like the CFO.

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  • How Resilient is Your Marketing?

    How Resilient is Your Marketing?

    Take our free, 10-minute assessment to measure the resiliency of your marketing organization and unearth opportunities.

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  • The Role Of Marketing During The COVID-19 Crisis

    The Role Of Marketing During The COVID-19 Crisis

    How do marketers reinvent themselves and make themselves relevant during a period of uncertainty? DemandLab CEO Rhoan Morgans shares with Demand Gen Report.

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  • The CMO's Imperative: MarTech Stack Optimization Report

    The CMO's Imperative: MarTech Stack Optimization Report

    This Martech Stack Optimization Report offers unique insights into senior-level marketing leaders’ perception of the role of martech in their strategy and their priorities.

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  • Quick Marketing Wins: COVID-19 Pivot Punch List

    Quick Marketing Wins: COVID-19 Pivot Punch List

    Here are a few ideas for marketers to ‘pivot’ and continue to support revenue goals in 2020.

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  • Are you ready to pivot for success in 2020?

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  • Delivering Unforgettable Customer Experience in Uncertain Times

    Delivering Unforgettable Customer Experience in Uncertain Times

    As COVID-19 sends our economy spiraling, businesses are quickly shifting their 2020 strategies in hopes of beating the odds and coming out stronger.

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