Cut, Hold, Accelerate Decision Matrix

This worksheet will help you identify low yield tactics, high yield tactics, and essential tactics to help you survive and thrive.

How to prepare for budget cuts

As Marketing tends to be one of the first lines of business to see budget cuts in an economic downturn, savvy marketing leaders will be proactive in partnering with their CEOs and CFOs to revise the marketing plan and modify budget and revenue goals accordingly.

This worksheet will help you identify low performance and low yield tactics to slow or stop, high yield tactics to keep or implement, and essential tactics to help you survive and thrive in an unstable economy.

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