Change Starts Now. A Step-by-Step Framework for Building a Revenue Ecosystem®.
Marketers are leading the path towards digital transformation within their organizations, The Change Agents: The Radical Role of Tomorrow’s CMO book was written to guide these marketers through the process and inspire a transformational mindset.
For marketers who are ready to turn their inspiration into execution, the step-by-step Change Agents Playbook will help you embark on the first three steps in the Revenue Ecosystem® Framework.
Use this playbook to:
- Define and align your organization’s goals with marketing’s initiatives
- Engage and get buy-in across business units and the executive team
- Optimize data strategies and processes
The playbook includes worksheet templates and additional resources to guide your efforts and help you create a strategic blueprint to turn your marketing vision into a reality.