eBook: Change Agents - The Radical Role of Tomorrow's CMO

Find out what you and your marketing team can do right now to effectively serve the needs of not only your customers but also your business.

Equipped with advanced technical skills and the deepest connection to the customer, learn why marketing is poised to deliver a new approach to CX—the marketing-led customer experience.

For marketers who are new to MLCX, here is a brief Q&A to explain our thinking on the concept and its impact on the future of marketing.

This month Rhoan Morgan sits down with Stuart Gilchriest, Director of Customer Experience and CCXP at Hertz to explore what B2B can learn from B2C customer experience.

The pandemic has brought dramatic change to every business function, but the way marketing leaders have responded to the challenge reveals a fundamental truth about their organizational role.

Rhoan Morgan joins the AMP Up Your Digital Marketing podcast to discuss the importance of marketing-led customer experience.

Your job is to keep things running smoothly. Your CMO's job is to "disrupt." How can you accomplish both goals?

CMOs are perennial optimists. Marketing managers are professional realists. How can they bridge the distance?

Most of us have more questions than answers right now, but by sharing our knowledge and exploring new solutions, we can continue to adapt and move forward.

Four steps every marketing leader can take to prepare for and meet the year ahead with confidence.

These five resiliency-building activities can help marketers strengthen those vital capabilities and build a strong foundation for the organization to adapt and grow.

How can marketers pivot from being selling-centered to relationship-centered to drive marketing success?

CMOs will have to ask—and answer—some tough questions in the months ahead. Answering 'yes' to these 3 questions is key.

What can businesses do to continue to engage with buyers and drive revenue for the business? Start with DemandLab's New “Marketing Hierarchy of Needs.”

Shannon Dougall gives listeners insights on revenue marketing, organizational alignment, and more.

Lead generation is critical to business success, but the tactics need to change when marketing during an economic downturn.

B2B marketers have had time to adjust to the new normal and are turning their attention to the sales pipeline. Fortunately, the news about lead generation isn't all bad.

Marketers, by nature, are supposed to be storytellers—so why can’t we expect to tell a story with our own data? This should be table stakes—in 2020 and beyond.