2020 has already been a rollercoaster ride of changes for B2B marketers, and many are predicting a steep recession. Does your marketing department have a revised plan for continuing to drive revenue and continued growth during challenging times?
In this on-demand webinar, Rhoan Morgan, CEO of DemandLab, discusses why every marketing leader needs to:
- Re-evaluate marketing activities and reallocate resources to align with the new realities
- Audit customer-facing materials to strengthen your organization’s valuable brand
- Tighten operational efficiencies and identify gaps in talent and technology
Morgan guides viewers through the Cut, Hold, Accelerate Decision Matrix worksheet to identify which core value drivers to cut, hold, or accelerate in order to reposition the marketing function for success in 2020 and beyond.