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eBook: Definitive Guide to Marketing Personas

Are your personas "revenue ready"? Find out with this eBook.

Companies that use personas are more likely to exceed their revenue goals, but only when those personas are designed to deliver true customer insight.

DemandLab’s “Definitive Guide to Marketing Personas” shows you how to create personas that bring greater focus and clarity to your marketing efforts.

This eBook was written for marketers who are creating personas for the first time as well as those who want to ensure their existing personas are credible and effective.

Look inside to find out:

  • Which 4 essential data sources deliver valuable customer insight
  • The 6 key dimensions that every persona should capture
  • 3 common mistakes that can impact persona quality

The eBook also includes a sample persona to help you build or benchmark your own marketing personas.

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