The COVID-19 B2B Marketing Resource Center

As the economy fluctuates and COVID-19 continues to change the ways we live and work, B2B marketers will be challenged to do more with less and shift to tactics that have an immediate and direct impact on customer experience (CX) and revenue. We've curated a collection of resources to provide best practices and insights to support you and your team as you pivot for success in 2020.

  • 5 Resiliency-Builders That Will Help Marketers Thrive in the Year Ahead

    5 Resiliency-Builders That Will Help Marketers Thrive in the Year Ahead

    These five resiliency-building activities can help marketers strengthen those vital capabilities and build a strong foundation for the organization to adapt and grow.

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  • Why Relationship Building Is Key To Driving Marketing Success During A Crisis

    Why Relationship Building Is Key To Driving Marketing Success During A Crisis

    How can marketers pivot from being selling-centered to relationship-centered to drive marketing success?

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  • 3 Questions Every B2B CMO Should Answer 'Yes' To

    3 Questions Every B2B CMO Should Answer 'Yes' To

    CMOs will have to ask—and answer—some tough questions in the months ahead. Answering 'yes' to these 3 questions is key.

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  • Rhoan Morgan on "5 Ways To Create a Wow! Customer Experience"

    Rhoan Morgan on "5 Ways To Create a Wow! Customer Experience"

    Rhoan Morgan, DemandLab CEO, shares the 5 things a CEO or marketing leader can do to create a 'Wow!' Customer Experience.

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  • Achieving Seamless Project Management In a Virtual World

    Achieving Seamless Project Management In a Virtual World

    With the new virtual work environment most are living in, how can marketers set themselves and their teams up for successful project management?

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  • Rethinking Marketing for Optimization in 2020 and Beyond41:17

    Rethinking Marketing for Optimization in 2020 and Beyond

    Watch this on-demand webinar to gain insights into how to re-evaluate and optimize your marketing plan for 2020 and beyond.

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  • Optimizing Marketing in 2020: It’s All About Possibilities, Not Restraints

    Optimizing Marketing in 2020: It’s All About Possibilities, Not Restraints

    What can businesses do to continue to engage with buyers and drive revenue for the business? Start with DemandLab's New “Marketing Hierarchy of Needs.”

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  • 3 Tips for Generating Leads During a Downturn

    3 Tips for Generating Leads During a Downturn

    Lead generation is critical to business success, but the tactics need to change when marketing during an economic downturn.

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  • Why Now Is a Good Time for B2B Marketers to Focus on Lead Generation

    Why Now Is a Good Time for B2B Marketers to Focus on Lead Generation

    B2B marketers have had time to adjust to the new normal and are turning their attention to the sales pipeline. Fortunately, the news about lead generation isn't all bad.

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  • The 3 Reports Every B2B CMO Needs to Survive and Thrive in 2020

    The 3 Reports Every B2B CMO Needs to Survive and Thrive in 2020

    Marketers, by nature, are supposed to be storytellers—so why can’t we expect to tell a story with our own data? This should be table stakes—in 2020 and beyond.

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  • COVID-19 Marketing Pivot: Partner with Sales to Drive Revenue

    COVID-19 Marketing Pivot: Partner with Sales to Drive Revenue

    Driving revenue has never been more critical—or more challenging. These five best practices can help marketing to partner with sales to close more deals.

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  • Getting Ahead of COVID-19 Budget Cuts54:40

    Getting Ahead of COVID-19 Budget Cuts

    In this webinar, B2B marketers will gain perspective on the business implications of the spread of COVID-19 and get ahead of impending budget cuts by revising their 2020 plans.

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  • Cut, Hold, Accelerate Decision Matrix

    Cut, Hold, Accelerate Decision Matrix

    This worksheet will help you identify low performance and low yield tactics to slow or stop, high yield tactics to keep or implement, and essential tactics to help you survive and thrive.

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  • Getting Ahead of COVID-19 Budget Cuts

    Getting Ahead of COVID-19 Budget Cuts

    How can marketing tackle budget cuts head-on? Start by thinking more like the CFO.

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  • How Resilient is Your Marketing?

    How Resilient is Your Marketing?

    Take our free, 10-minute assessment to measure the resiliency of your marketing organization and unearth opportunities.

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  • The Role Of Marketing During The COVID-19 Crisis

    The Role Of Marketing During The COVID-19 Crisis

    How do marketers reinvent themselves and make themselves relevant during a period of uncertainty? DemandLab CEO Rhoan Morgans shares with Demand Gen Report.

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  • Quick Marketing Wins: COVID-19 Pivot Punch List

    Quick Marketing Wins: COVID-19 Pivot Punch List

    Here are a few ideas for marketers to ‘pivot’ and continue to support revenue goals in 2020.

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  • Delivering Unforgettable Customer Experience in Uncertain Times

    Delivering Unforgettable Customer Experience in Uncertain Times

    As COVID-19 sends our economy spiraling, businesses are quickly shifting their 2020 strategies in hopes of beating the odds and coming out stronger.

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  • How to Become Unforgettable with CX Leader Jeanne Bliss

    How to Become Unforgettable with CX Leader Jeanne Bliss

    Jeanne Bliss, President of Customer Bliss shares how true customer experience transformation can and should lead to companies and brands becoming unforgettable.

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  • A Humane Approach to B2B CX During a Pandemic

    A Humane Approach to B2B CX During a Pandemic

    There’s nothing quite like a global pandemic to test the strength and resilience of a brand’s customer experience (CX).

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