The COVID-19 B2B Marketing Resource Center
As the economy fluctuates and COVID-19 continues to change the ways we live and work, B2B marketers will be challenged to do more with less and shift to tactics that have an immediate and direct impact on customer experience (CX) and revenue. We've curated a collection of resources to provide best practices and insights to support you and your team as you pivot for success in 2020.
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Learn MoreNew to Marketing-Led CX? Start Here.
For marketers who are new to MLCX, here is a brief Q&A to explain our thinking on the concept and its impact on the future of marketing.
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Learn MoreThis Is the Critical Role Every CMO Needs to Play Right Now
The pandemic has brought dramatic change to every business function, but the way marketing leaders have responded to the challenge reveals a fundamental truth about their organizational role.
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Read More
eBook: Marketing with Optimism in 2020 and Beyond
This eBook is packed with an eclectic mix of practical resources and inspiring ideas to help you transition from survival mode to strategic powerhouse.
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Learn More4 Books to Help Fight Fatigue and Boost Your Spirits
If you need a break from the daily grind, books are a great place to find solace, inspiration, and some much-needed optimism.
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Learn More4 Questions B2B Marketers Are Asking About the Downturn
Most of us have more questions than answers right now, but by sharing our knowledge and exploring new solutions, we can continue to adapt and move forward.
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Learn MoreThe 4 Prerequisites to Successful B2B Marketing Planning in 2021
Four steps every marketing leader can take to prepare for and meet the year ahead with confidence.
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Learn More5 Resiliency-Builders That Will Help Marketers Thrive in the Year Ahead
These five resiliency-building activities can help marketers strengthen those vital capabilities and build a strong foundation for the organization to adapt and grow.
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Learn MoreWhy Relationship Building Is Key To Driving Marketing Success During A Crisis
How can marketers pivot from being selling-centered to relationship-centered to drive marketing success?
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Learn More3 Questions Every B2B CMO Should Answer 'Yes' To
CMOs will have to ask—and answer—some tough questions in the months ahead. Answering 'yes' to these 3 questions is key.
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Learn MoreRhoan Morgan on "5 Ways To Create a Wow! Customer Experience"
Rhoan Morgan, DemandLab CEO, shares the 5 things a CEO or marketing leader can do to create a 'Wow!' Customer Experience.
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Learn MoreAchieving Seamless Project Management In a Virtual World
With the new virtual work environment most are living in, how can marketers set themselves and their teams up for successful project management?
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41:17Watch VideoRethinking Marketing for Optimization in 2020 and Beyond
Watch this on-demand webinar to gain insights into how to re-evaluate and optimize your marketing plan for 2020 and beyond.
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Learn MoreOptimizing Marketing in 2020: It’s All About Possibilities, Not Restraints
What can businesses do to continue to engage with buyers and drive revenue for the business? Start with DemandLab's New “Marketing Hierarchy of Needs.”
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Learn More3 Tips for Generating Leads During a Downturn
Lead generation is critical to business success, but the tactics need to change when marketing during an economic downturn.
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Learn MoreWhy Now Is a Good Time for B2B Marketers to Focus on Lead Generation
B2B marketers have had time to adjust to the new normal and are turning their attention to the sales pipeline. Fortunately, the news about lead generation isn't all bad.
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Learn MoreThe 3 Reports Every B2B CMO Needs to Survive and Thrive
Marketers, by nature, are supposed to be storytellers—so why can’t we expect to tell a story with our own data? This should be table stakes—in 2020 and beyond.
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Learn MoreCOVID-19 Marketing Pivot: Partner with Sales to Drive Revenue
Driving revenue has never been more critical—or more challenging. These five best practices can help marketing to partner with sales to close more deals.
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54:40Watch VideoGetting Ahead of COVID-19 Budget Cuts
In this webinar, B2B marketers will gain perspective on the business implications of the spread of COVID-19 and get ahead of impending budget cuts by revising their 2020 plans.
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Cut, Hold, Accelerate Decision Matrix
This worksheet will help you identify low performance and low yield tactics to slow or stop, high yield tactics to keep or implement, and essential tactics to help you survive and thrive.
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Learn MoreGetting Ahead of COVID-19 Budget Cuts
How can marketing tackle budget cuts head-on? Start by thinking more like the CFO.
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