The COVID-19 B2B Marketing Resource Center
As the economy fluctuates and COVID-19 continues to change the ways we live and work, B2B marketers will be challenged to do more with less and shift to tactics that have an immediate and direct impact on customer experience (CX) and revenue. We've curated a collection of resources to provide best practices and insights to support you and your team as you pivot for success in 2020.
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54:40Watch VideoGetting Ahead of COVID-19 Budget Cuts
In this webinar, B2B marketers will gain perspective on the business implications of the spread of COVID-19 and get ahead of impending budget cuts by revising their 2020 plans.
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Learn MoreCOVID-19 Marketing Pivot: Partner with Sales to Drive Revenue
Driving revenue has never been more critical—or more challenging. These five best practices can help marketing to partner with sales to close more deals.
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Strategic COVID-19 Budget Cuts Worksheet
This worksheet will help you identify low performance and low yield tactics to slow or stop, high yield tactics to keep or implement, and essential tactics to help you survive and thrive.
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Learn MoreGetting Ahead of COVID-19 Budget Cuts
How can marketing tackle budget cuts head-on? Start by thinking more like the CFO.
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How Resilient is Your Marketing?
Take our free, 10-minute assessment to measure the resiliency of your marketing organization and unearth opportunities.
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Learn MoreThe Role Of Marketing During The COVID-19 Crisis
How do marketers reinvent themselves and make themselves relevant during a period of uncertainty? DemandLab CEO Rhoan Morgans shares with Demand Gen Report.
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Learn MoreQuick Marketing Wins: COVID-19 Pivot Punch List
Here are a few ideas for marketers to ‘pivot’ and continue to support revenue goals in 2020.
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Learn MoreDelivering Unforgettable Customer Experience in Uncertain Times
As COVID-19 sends our economy spiraling, businesses are quickly shifting their 2020 strategies in hopes of beating the odds and coming out stronger.
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Learn MoreHow to Become Unforgettable with CX Leader Jeanne Bliss
Jeanne Bliss, President of Customer Bliss shares how true customer experience transformation can and should lead to companies and brands becoming unforgettable.
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Learn MoreA Humane Approach to B2B CX During a Pandemic
There’s nothing quite like a global pandemic to test the strength and resilience of a brand’s customer experience (CX).
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eBook: Change Agents Strategy Boxed Set
Ready to lead change? Get the digital transformation boxed set.
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Learn MoreThree Tips to Excel in a Remote Work Culture
Remote work is the new norm. These three tips can help you excel in this new culture.
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Learn MoreHow To Turn Your Marketing Challenges into New Growth Opportunities
Change may bring challenges, but marketers should see them as growth opportunities.
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Learn MoreHow To Turn Your Customer’s Pain Into Gain
The vitamin vs. painkiller strategy: which is the best for business? Listen in for the answer.
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Learn MoreHow Company Culture Plays a Role in Team (and Client) Success
Company culture is a powerful motivating force, but building one requires some investment.
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Learn MoreCan’t get more marketing budget? Try bending the laws of physics.
These tips can help you squeeze hundreds of extra hours out of every team member.
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