The COVID-19 B2B Marketing Resource Center

As the economy fluctuates and COVID-19 continues to change the ways we live and work, B2B marketers will be challenged to do more with less and shift to tactics that have an immediate and direct impact on customer experience (CX) and revenue. We've curated a collection of resources to provide best practices and insights to support you and your team as you pivot for success in 2020.

  • Getting Ahead of COVID-19 Budget Cuts54:40

    Getting Ahead of COVID-19 Budget Cuts

    In this webinar, B2B marketers will gain perspective on the business implications of the spread of COVID-19 and get ahead of impending budget cuts by revising their 2020 plans.

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  • COVID-19 Marketing Pivot: Partner with Sales to Drive Revenue

    COVID-19 Marketing Pivot: Partner with Sales to Drive Revenue

    Driving revenue has never been more critical—or more challenging. These five best practices can help marketing to partner with sales to close more deals.

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  • Strategic COVID-19 Budget Cuts Worksheet

    Strategic COVID-19 Budget Cuts Worksheet

    This worksheet will help you identify low performance and low yield tactics to slow or stop, high yield tactics to keep or implement, and essential tactics to help you survive and thrive.

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  • Getting Ahead of COVID-19 Budget Cuts

    Getting Ahead of COVID-19 Budget Cuts

    How can marketing tackle budget cuts head-on? Start by thinking more like the CFO.

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  • How Resilient is Your Marketing?

    How Resilient is Your Marketing?

    Take our free, 10-minute assessment to measure the resiliency of your marketing organization and unearth opportunities.

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  • The Role Of Marketing During The COVID-19 Crisis

    The Role Of Marketing During The COVID-19 Crisis

    How do marketers reinvent themselves and make themselves relevant during a period of uncertainty? DemandLab CEO Rhoan Morgans shares with Demand Gen Report.

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  • Quick Marketing Wins: COVID-19 Pivot Punch List

    Quick Marketing Wins: COVID-19 Pivot Punch List

    Here are a few ideas for marketers to ‘pivot’ and continue to support revenue goals in 2020.

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  • Delivering Unforgettable Customer Experience in Uncertain Times

    Delivering Unforgettable Customer Experience in Uncertain Times

    As COVID-19 sends our economy spiraling, businesses are quickly shifting their 2020 strategies in hopes of beating the odds and coming out stronger.

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  • How to Become Unforgettable with CX Leader Jeanne Bliss

    How to Become Unforgettable with CX Leader Jeanne Bliss

    Jeanne Bliss, President of Customer Bliss shares how true customer experience transformation can and should lead to companies and brands becoming unforgettable.

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  • A Humane Approach to B2B CX During a Pandemic

    A Humane Approach to B2B CX During a Pandemic

    There’s nothing quite like a global pandemic to test the strength and resilience of a brand’s customer experience (CX).

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  • eBook: Change Agents Strategy Boxed Set

    eBook: Change Agents Strategy Boxed Set

    Ready to lead change? Get the digital transformation boxed set.

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  • Three Tips to Excel in a Remote Work Culture

    Three Tips to Excel in a Remote Work Culture

    Remote work is the new norm. These three tips can help you excel in this new culture.

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  • How To Turn Your Marketing Challenges into New Growth Opportunities

    How To Turn Your Marketing Challenges into New Growth Opportunities

    Change may bring challenges, but marketers should see them as growth opportunities.

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  • How To Turn Your Customer’s Pain Into Gain

    How To Turn Your Customer’s Pain Into Gain

    The vitamin vs. painkiller strategy: which is the best for business? Listen in for the answer.

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  • How Company Culture Plays a Role in Team (and Client) Success

    How Company Culture Plays a Role in Team (and Client) Success

    Company culture is a powerful motivating force, but building one requires some investment.

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  • Can’t get more marketing budget? Try bending the laws of physics.

    Can’t get more marketing budget? Try bending the laws of physics.

    These tips can help you squeeze hundreds of extra hours out of every team member.

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