Fortune 500 Company Restores Clarity through Deduplication


A longtime Fortune 500 consumer-asset rentals client had several competing business lines. Over a five-year span, this created millions of duplicate records that prevented visibility and undermined performance. 


DemandLab uncovered the root causes of these duplicates, remediated the records, and provided a roadmap for a new way of working with prospects and customers.


By merging or purging over one million duplicate records and re-establishing business-line ownership, DemandLab helped this client to not only restore visibility and performance, but uncover new and valuable customer insights and enabled the company to:

  • Save thousands of hours of manual sales operations work
  • Give sales complete and precise insight into record behavior
  • Provide business analysts with a more accurate picture of deals and customer health
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Averting Disaster through a Marketing Stack Audit

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