Leading Job Site Reduces Costs through Campaign Automation

Mark Keting

Internet connectivity

Insights

A leading Internet job-site wanted to develop an account-based marketing strategy to target enterprise prospects. With a small staff and limited resources, they needed an efficient way to execute personalized campaigns at scale without incurring the overhead of a full-time marketing manager.

Impacts

DemandLab developed a custom generator that created custom landing pages and forms in real-time that were tailored to each target's individual needs. Unique email domains, landing page URLs, designs, copy, content offers, and submission forms were created from a shared spreadsheet.

Improvements

This project enabled the team to generate hundreds of personalized pages, saving approximately ½ of a full-time equivalent (FTE) salary over the course of 18 months.

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