Marketing Data

Best practices and insights into marketing data and analytics

  • Upcoming Webinar: Optimize Your Marketing Plan for 2020 and Beyond

    Upcoming Webinar: Optimize Your Marketing Plan for 2020 and Beyond

    Join us Friday, June 12 to learn how to re-assess, realign, and reprioritize marketing's key value drivers in uncertain times.

    Learn More
  • ×

    Get martech insights and best practices delivered to your inbox

    First Name
    !
    Thank you!
    Error - something went wrong!
  • The 3 Reports Every B2B CMO Needs to Survive and Thrive in 2020

    The 3 Reports Every B2B CMO Needs to Survive and Thrive in 2020

    Marketers, by nature, are supposed to be storytellers—so why can’t we expect to tell a story with our own data? This should be table stakes—in 2020 and beyond.

    Learn More
  • How to Select the Best Channels to Promote Your B2B Content

    How to Select the Best Channels to Promote Your B2B Content

    In this article, we'll look at five types of data that marketers can use to evaluate channels and select the ones that are most likely to attract new audiences for their content.

    Learn More
  • Getting Ahead of COVID-19 Budget Cuts54:40

    Getting Ahead of COVID-19 Budget Cuts

    In this webinar, B2B marketers will gain perspective on the business implications of the spread of COVID-19 and get ahead of impending budget cuts by revising their 2020 plans.

    Watch Video
  • How Resilient is Your Marketing?

    How Resilient is Your Marketing?

    Take our free, 10-minute assessment to measure the resiliency of your marketing organization and unearth opportunities.

    Read More
  • 9 Truths Marketers Must Embrace to Triumph in 2020

    9 Truths Marketers Must Embrace to Triumph in 2020

    We transformed a simple question into 9 truths (and one bonus tip) that marketers should heed and embrace throughout 2020 to succeed.

    Learn More
  • Power to the Power Users: Advancing Your Use of Smart Lists

    Power to the Power Users: Advancing Your Use of Smart Lists

    Filter combinations are one of the harder skills to master when it comes to using Marketo. This post shows you how.

    Learn More
  • Why a Pretty Dashboard Won’t Help You Succeed in 2020

    Why a Pretty Dashboard Won’t Help You Succeed in 2020

    How can marketers gather insights into what’s needed to reach their goals? A marketing KPI dashboard.

    Learn More
  • eBook: Change Agents Strategy Boxed Set

    eBook: Change Agents Strategy Boxed Set

    Ready to lead change? Get the digital transformation boxed set.

    Read More
  • Ecommerce Company Quadruples Engagement Through Nurture

    Ecommerce Company Quadruples Engagement Through Nurture

    Find out how DemandLab helped Magento boost lead engagement 4X in just a few months.

    Read More
  • DemandLab's Data Hygiene Checklist

    DemandLab's Data Hygiene Checklist

    Scared of what may be lurking in your database? We'll help you clean it up.

    Read More
  • eBook: Change Agents - The Radical Role of Tomorrow's CMO

    eBook: Change Agents - The Radical Role of Tomorrow's CMO

    Are you ready for the future of marketing leadership? Find out.

    Read More
  • eBook: Change Agents Strategy Playbook

    eBook: Change Agents Strategy Playbook

    Change starts now. Learn how to turn marketing inspiration into execution with the step-by-step framework for building a Revenue Ecosystem®.

    Read More
  • 7 Housekeeping Tips to Clean Up Your Marketing Efforts

    7 Housekeeping Tips to Clean Up Your Marketing Efforts

    For marketers knee-deep in execution, here is a list of essential housekeeping tips.

    Learn More
  • I Wish That I Knew What I Know Now – Marketo Edition

    I Wish That I Knew What I Know Now – Marketo Edition

    After testing different solutions from the MKTG Nation Community for hours, here are our top tips.

    Learn More
  • 2018 Leadership Perspectives - Leveraging Data and Technology to drive marketing success

    2018 Leadership Perspectives - Leveraging Data and Technology to drive marketing success

    See how marketing decision-makers are approaching data, analytics, and the next wave in tech.

    Read More
  • Three Steps to Marketing Automation Success

    Three Steps to Marketing Automation Success

    Marketing automation success requires a foundation of data and persuasive content.

    Learn More
  • Limit Your Exposure: Protecting mkt_tok Data From Search Engines and Prying Eyes

    Limit Your Exposure: Protecting mkt_tok Data From Search Engines and Prying Eyes

    Having search engines pick up your content is usually a good thing–but not in this case.

    Learn More
  • How To Identify (And Accelerate) Your Marketing Maturity

    How To Identify (And Accelerate) Your Marketing Maturity

    This framework can help you identify the logical next step in your marketing journey.

    Learn More
  • CCPA: The New Data Privacy Acronym In Town

    CCPA: The New Data Privacy Acronym In Town

    The clock is ticking on the California Consumer Privacy Act. Are you ready to comply?

    Learn More
  • loading
    Loading More...