Marketing Data

Best practices and insights into marketing data and analytics

  • 4 Questions B2B Marketers Are Asking About the Downturn

    4 Questions B2B Marketers Are Asking About the Downturn

    Most of us have more questions than answers right now, but by sharing our knowledge and exploring new solutions, we can continue to adapt and move forward.

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  • 5 Resiliency-Builders That Will Help Marketers Thrive in the Year Ahead

    5 Resiliency-Builders That Will Help Marketers Thrive in the Year Ahead

    These five resiliency-building activities can help marketers strengthen those vital capabilities and build a strong foundation for the organization to adapt and grow.

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  • 3 Questions Every B2B CMO Should Answer 'Yes' To

    3 Questions Every B2B CMO Should Answer 'Yes' To

    CMOs will have to ask—and answer—some tough questions in the months ahead. Answering 'yes' to these 3 questions is key.

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  • The 3 Reports Every B2B CMO Needs to Survive and Thrive in 2020

    The 3 Reports Every B2B CMO Needs to Survive and Thrive in 2020

    Marketers, by nature, are supposed to be storytellers—so why can’t we expect to tell a story with our own data? This should be table stakes—in 2020 and beyond.

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  • How to Select the Best Channels to Promote Your B2B Content

    How to Select the Best Channels to Promote Your B2B Content

    In this Hayden Jackson, looks at five types of data that marketers can use to evaluate channels and select the ones that are most likely to attract new audiences for their content.

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  • Getting Ahead of COVID-19 Budget Cuts54:40

    Getting Ahead of COVID-19 Budget Cuts

    In this webinar, B2B marketers will gain perspective on the business implications of the spread of COVID-19 and get ahead of impending budget cuts by revising their 2020 plans.

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  • How Resilient is Your Marketing?

    How Resilient is Your Marketing?

    Take our free, 10-minute assessment to measure the resiliency of your marketing organization and unearth opportunities.

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  • 9 Truths Marketers Must Embrace to Triumph in 2020

    9 Truths Marketers Must Embrace to Triumph in 2020

    We transformed a simple question into 9 truths (and one bonus tip) that marketers should heed and embrace throughout 2020 to succeed.

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  • Power to the Power Users: Advancing Your Use of Smart Lists

    Power to the Power Users: Advancing Your Use of Smart Lists

    Filter combinations are one of the harder skills to master when it comes to using Marketo. This post shows you how.

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  • Why a Pretty Dashboard Won’t Help You Succeed in 2020

    Why a Pretty Dashboard Won’t Help You Succeed in 2020

    How can marketers gather insights into what’s needed to reach their goals? A marketing KPI dashboard.

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  • eBook: Change Agents Strategy Boxed Set

    eBook: Change Agents Strategy Boxed Set

    Ready to lead change? Get the digital transformation boxed set.

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  • eCommerce Company Quadruples Engagement Through Nurture

    eCommerce Company Quadruples Engagement Through Nurture

    Find out how DemandLab helped Magento boost lead engagement 4X in just a few months.

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  • DemandLab's Data Hygiene Checklist

    DemandLab's Data Hygiene Checklist

    Scared of what may be lurking in your database? We'll help you clean it up.

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  • eBook: Change Agents - The Radical Role of Tomorrow's CMO

    eBook: Change Agents - The Radical Role of Tomorrow's CMO

    Are you ready for the future of marketing leadership? Find out.

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  • eBook: Change Agents Strategy Playbook

    eBook: Change Agents Strategy Playbook

    Change starts now. Learn how to turn marketing inspiration into execution with the step-by-step framework for building a Revenue Ecosystem®.

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  • 7 Housekeeping Tips to Clean Up Your Marketing Efforts

    7 Housekeeping Tips to Clean Up Your Marketing Efforts

    For marketers knee-deep in execution, here is a list of essential housekeeping tips.

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  • I Wish That I Knew What I Know Now – Marketo Edition

    I Wish That I Knew What I Know Now – Marketo Edition

    After testing different solutions from the MKTG Nation Community for hours, here are our top tips.

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  • 2018 Leadership Perspectives - Leveraging Data and Technology to drive marketing success

    2018 Leadership Perspectives - Leveraging Data and Technology to drive marketing success

    See how marketing decision-makers are approaching data, analytics, and the next wave in tech.

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  • Three Steps to Marketing Automation Success

    Three Steps to Marketing Automation Success

    Marketing automation success requires a foundation of data and persuasive content.

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  • Limit Your Exposure: Protecting mkt_tok Data From Search Engines and Prying Eyes

    Limit Your Exposure: Protecting mkt_tok Data From Search Engines and Prying Eyes

    Having search engines pick up your content is usually a good thing–but not in this case.

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