Marketing Data

Best practices and insights into marketing data and analytics

  • 9 Truths Marketers Must Embrace to Triumph in 2020

    9 Truths Marketers Must Embrace to Triumph in 2020

    We transformed a simple question into 9 truths (and one bonus tip) that marketers should heed and embrace throughout 2020 to succeed.

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  • Power to the Power Users: Advancing Your Use of Smart Lists

    Power to the Power Users: Advancing Your Use of Smart Lists

    Filter combinations are one of the harder skills to master when it comes to using Marketo. This post shows you how.

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  • Why a Pretty Dashboard Won’t Help You Succeed in 2020

    Why a Pretty Dashboard Won’t Help You Succeed in 2020

    How can marketers gather insights into what’s needed to reach their goals? A marketing KPI dashboard.

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  • eBook: Change Agents Strategy Boxed Set

    eBook: Change Agents Strategy Boxed Set

    Ready to lead change? Get the digital transformation boxed set.

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  • Ecommerce Company Quadruples Engagement Through Nurture

    Ecommerce Company Quadruples Engagement Through Nurture

    Find out how DemandLab helped Magento boost lead engagement 4X in just a few months.

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  • DemandLab's Data Hygiene Checklist

    DemandLab's Data Hygiene Checklist

    Scared of what may be lurking in your database? We'll help you clean it up.

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  • eBook: Change Agents - The Radical Role of Tomorrow's CMO

    eBook: Change Agents - The Radical Role of Tomorrow's CMO

    Are you ready for the future of marketing leadership? Find out.

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  • eBook: Change Agents Strategy Playbook

    eBook: Change Agents Strategy Playbook

    Change starts now. Learn how to turn marketing inspiration into execution with the step-by-step framework for building a Revenue Ecosystem®.

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  • 7 Housekeeping Tips to Clean Up Your Marketing Efforts

    7 Housekeeping Tips to Clean Up Your Marketing Efforts

    For marketers knee-deep in execution, here is a list of essential housekeeping tips.

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  • I Wish That I Knew What I Know Now – Marketo Edition

    I Wish That I Knew What I Know Now – Marketo Edition

    After testing different solutions from the MKTG Nation Community for hours, here are our top tips.

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  • 2018 Leadership Perspectives - Leveraging Data and Technology to drive marketing success

    2018 Leadership Perspectives - Leveraging Data and Technology to drive marketing success

    See how marketing decision-makers are approaching data, analytics, and the next wave in tech.

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  • Three Steps to Marketing Automation Success

    Three Steps to Marketing Automation Success

    Marketing automation success requires a foundation of data and persuasive content.

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  • Limit Your Exposure: Protecting mkt_tok Data From Search Engines and Prying Eyes

    Limit Your Exposure: Protecting mkt_tok Data From Search Engines and Prying Eyes

    Having search engines pick up your content is usually a good thing–but not in this case.

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  • How To Identify (And Accelerate) Your Marketing Maturity

    How To Identify (And Accelerate) Your Marketing Maturity

    This framework can help you identify the logical next step in your marketing journey.

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  • CCPA: The New Data Privacy Acronym In Town

    CCPA: The New Data Privacy Acronym In Town

    The clock is ticking on the California Consumer Privacy Act. Are you ready to comply?

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  • New Research Uncovers The Top Pain Point For Marketing Leaders

    New Research Uncovers The Top Pain Point For Marketing Leaders

    50% of marketing leaders surveyed said that this one issue keeps them up at night.

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  • Party Politics: Reluctance To Use Partner Data Is Hurting Marketers

    Party Politics: Reluctance To Use Partner Data Is Hurting Marketers

    It’s a data-driven world, but marketers are missing a valuable source of customer data.

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  • Playing It Safe: New Survey Suggests That Complacency Could Be Putting Marketers At Risk

    Playing It Safe: New Survey Suggests That Complacency Could Be Putting Marketers At Risk

    A fraction of marketing leaders are using AI and predictive marketing. What's holding them back?

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  • Are You Letting Your Vendors Throw Away Valuable Customer Data?

    Are You Letting Your Vendors Throw Away Valuable Customer Data?

    Every piece of customer data is earned with blood, sweat, tears, and cash. Don't throw it away.

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  • Your Marketing Reporting Sucks! But, It Doesn’t Have To

    Your Marketing Reporting Sucks! But, It Doesn’t Have To

    How can marketers harness big data technologies to truly understand the customer journey?

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