Marketing-Led Customer Experience

Marketing-led customer experience (MLCX) is transforming the possibilities for B2B marketers and the enterprises they lead. We've developed a collection of resources to help you lead a MLCX initiative to transform the customer experience and your organization's revenue potential.

  • New to Marketing-Led CX? Start Here.

    New to Marketing-Led CX? Start Here.

    For marketers who are new to MLCX, here is a brief Q&A to explain our thinking on the concept and its impact on the future of marketing.

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  • What’s Keeping B2B CMOs Up at Night?

    What’s Keeping B2B CMOs Up at Night?

    During a recent online event, B2B CMOs spoke candidly about their top five challenges and the changing landscape within their roles.

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  • Banish Analysis Paralysis: How to Measure What Really Matters in Marketing CX

    Banish Analysis Paralysis: How to Measure What Really Matters in Marketing CX

    Here are five ways to ensure that the data you collect will optimize the customer experience.

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  • A Radical Shift in the Role of the CMO

    A Radical Shift in the Role of the CMO

    Is it time for a radical redefinition of the role of the CMO? Rhoan Morgan, CEO at DemandLab, certainly thinks so.

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  • How To Get Aligned At All Levels with Marketing & Sales Duo at Outreach

    How To Get Aligned At All Levels with Marketing & Sales Duo at Outreach

    Listen to get both the marketing and sales perspective as it relates to alignment, reporting, attribution, and more.

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  • 3 B2B Marketers Delivering Customer Experiences That Rival B2C

    3 B2B Marketers Delivering Customer Experiences That Rival B2C

    While B2B companies may be behind their B2C peers, many are starting to catch up by taking ideas from the B2C playbook and applying them to the B2B experience.

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  • Now Is the Time for B2B Marketers to Lead CX

    Now Is the Time for B2B Marketers to Lead CX

    Even if we ignore the outsized impact of the pandemic on the marketing function, B2B marketers have been through a lot in the past decade.

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  • Marketing-Led Customer Experience: The Future of B2B49:31

    Marketing-Led Customer Experience: The Future of B2B

    Find out what you and your marketing team can do right now to effectively serve the needs of not only your customers but also your business.

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  • What is Marketing-Led Customer Experience?

    What is Marketing-Led Customer Experience?

    This month on Revenue Rebels, we're switching things up with Rhoan in the interviewee seat to chat about all things marketing-led customer experience.

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  • The Marketing-Led Customer Experience: Why It's the Future of B2B

    The Marketing-Led Customer Experience: Why It's the Future of B2B

    Equipped with advanced technical skills and the deepest connection to the customer, learn why marketing is poised to deliver a new approach to CX—the marketing-led customer experience.

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  • What B2B Can Learn from B2C Customer Experience

    What B2B Can Learn from B2C Customer Experience

    This month Rhoan Morgan sits down with Stuart Gilchriest, Director of Customer Experience and CCXP at Hertz to explore what B2B can learn from B2C customer experience.

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  • Rhoan Morgan on "5 Ways To Create a Wow! Customer Experience"

    Rhoan Morgan on "5 Ways To Create a Wow! Customer Experience"

    Rhoan Morgan, DemandLab CEO, shares the 5 things a CEO or marketing leader can do to create a 'Wow!' Customer Experience.

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  • eBook: Change Agents - The Radical Role of Tomorrow's CMO

    eBook: Change Agents - The Radical Role of Tomorrow's CMO

    Are you ready for the future of marketing leadership? Find out.

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  • eBook: Change Agents Strategy Playbook

    eBook: Change Agents Strategy Playbook

    Change starts now. Learn how to turn marketing inspiration into execution with the step-by-step framework for building a Revenue Ecosystem®.

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