Marketing-Led Customer Experience

Marketing-led customer experience (MLCX) is transforming the possibilities for B2B marketers and the enterprises they lead. We've developed a collection of resources to help you lead a MLCX initiative to transform the customer experience and your organization's revenue potential.

  • The Marketing-Led Customer Experience: Why It's the Future of B2B

    The Marketing-Led Customer Experience: Why It's the Future of B2B

    Equipped with advanced technical skills and the deepest connection to the customer, learn why marketing is poised to deliver a new approach to CX—the marketing-led customer experience.

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  • New to Marketing-Led CX? Start Here.

    New to Marketing-Led CX? Start Here.

    For marketers who are new to MLCX, here is a brief Q&A to explain our thinking on the concept and its impact on the future of marketing.

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  • Marketing-Led Customer Experience: What It Is and How It Can Benefit B2B Companies

    Marketing-Led Customer Experience: What It Is and How It Can Benefit B2B Companies

    Rhoan Morgan joins the AMP Up Your Digital Marketing podcast to discuss the importance of marketing-led customer experience.

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  • What B2B Can Learn from B2C Customer Experience

    What B2B Can Learn from B2C Customer Experience

    This month Rhoan Morgan sits down with Stuart Gilchriest, Director of Customer Experience and CCXP at Hertz to explore what B2B can learn from B2C customer experience.

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  • Rhoan Morgan on "5 Ways To Create a Wow! Customer Experience"

    Rhoan Morgan on "5 Ways To Create a Wow! Customer Experience"

    Rhoan Morgan, DemandLab CEO, shares the 5 things a CEO or marketing leader can do to create a 'Wow!' Customer Experience.

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  • Attend our upcoming webinar on Marketing-Led Customer Experience: The Future of B2B

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  • eBook: Change Agents - The Radical Role of Tomorrow's CMO

    eBook: Change Agents - The Radical Role of Tomorrow's CMO

    Are you ready for the future of marketing leadership? Find out.

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