Access your copy of this exclusive eBook

First Name
Last Name
Enjoy our content!
Error - something went wrong!

eBook: Change Agents - The Radical Role of Tomorrow's CMO

The vast technological changes that have taken place in the last 10 years have led to great pressures and opportunities for marketers – an opportunity to take the lead in sparking transformation within your own organization.

Change Agents: The Radical Role of Tomorrow’s CMO was written to provide marketers with the tools needed to lead their organizations to success in a customer-centric world. This book will help you:

  • Obtain organization-wide buy-in for marketing’s central role
  • Develop healthy data architecture, governance, and analytics
  • Identify the talent you need to build your marketing dream team
  • Build a customer journey that accelerates revenue
  • Gain an insight-rich, 360˚ view of your customer

Read Change Agents and create a marketing game plan that enables you to step up and lead a customer-centric organization.

Previous Article
Rhoan Morgan on "5 Ways To Create a Wow! Customer Experience"
Rhoan Morgan on "5 Ways To Create a Wow! Customer Experience"

Rhoan Morgan, DemandLab CEO, shares the 5 things a CEO or marketing leader can do to create a 'Wow!' Custom...

Next PDF
eBook: Change Agents Strategy Playbook
eBook: Change Agents Strategy Playbook

Change starts now. Learn how to turn marketing inspiration into execution with the step-by-step framework f...

Get Your Copy of