Marketing-Led Customer Experience

Marketing-led customer experience (MLCX) is transforming the possibilities for B2B marketers and the enterprises they lead. We've developed a collection of resources to help you lead a MLCX initiative to transform the customer experience and your organization's revenue potential.

  • New to Marketing-Led CX? Start Here.

    New to Marketing-Led CX? Start Here.

    For marketers who are new to MLCX, here is a brief Q&A to explain our thinking on the concept and its impact on the future of marketing.

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  • Now Is the Time for B2B Marketers to Lead CX

    Now Is the Time for B2B Marketers to Lead CX

    Even if we ignore the outsized impact of the pandemic on the marketing function, B2B marketers have been through a lot in the past decade.

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  • Marketing-Led Customer Experience: The Future of B2B49:31

    Marketing-Led Customer Experience: The Future of B2B

    Find out what you and your marketing team can do right now to effectively serve the needs of not only your customers but also your business.

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  • What is Marketing-Led Customer Experience?

    What is Marketing-Led Customer Experience?

    This month on Revenue Rebels, we're switching things up with Rhoan in the interviewee seat to chat about all things marketing-led customer experience.

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  • The Marketing-Led Customer Experience: Why It's the Future of B2B

    The Marketing-Led Customer Experience: Why It's the Future of B2B

    Equipped with advanced technical skills and the deepest connection to the customer, learn why marketing is poised to deliver a new approach to CX—the marketing-led customer experience.

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  • What B2B Can Learn from B2C Customer Experience

    What B2B Can Learn from B2C Customer Experience

    This month Rhoan Morgan sits down with Stuart Gilchriest, Director of Customer Experience and CCXP at Hertz to explore what B2B can learn from B2C customer experience.

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  • Rhoan Morgan on "5 Ways To Create a Wow! Customer Experience"

    Rhoan Morgan on "5 Ways To Create a Wow! Customer Experience"

    Rhoan Morgan, DemandLab CEO, shares the 5 things a CEO or marketing leader can do to create a 'Wow!' Customer Experience.

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  • eBook: Change Agents - The Radical Role of Tomorrow's CMO

    eBook: Change Agents - The Radical Role of Tomorrow's CMO

    Are you ready for the future of marketing leadership? Find out.

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