Marketing Operations

Explore tips and best practices for streamlining and optimizing marketing operations.

  • 6 Mistakes That Will Sink Your Global Marketing Campaign

    6 Mistakes That Will Sink Your Global Marketing Campaign

    Global marketing operations require a mix of technical and cultural knowledge, but too many marketers forget about the latter.

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  • How to Build Marketo Campaigns that Scale Globally

    How to Build Marketo Campaigns that Scale Globally

    For marketing operations teams who are transitioning from local to global Marketo campaigns, there's a right way and a wrong way.

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  • Marketo vs. Salesforce Reports? Which Can You Trust?

    Marketo vs. Salesforce Reports? Which Can You Trust?

    Why are my marketing campaign reports in Marketo different from my sales reports in Salesforce? If you’ve ever asked this question, this blog article is for you.

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  • The Marketing-Led Customer Experience: Why It's the Future of B2B

    The Marketing-Led Customer Experience: Why It's the Future of B2B

    Equipped with advanced technical skills and the deepest connection to the customer, learn why marketing is poised to deliver a new approach to CX—the marketing-led customer experience.

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  • New to Marketing-Led CX? Start Here.

    New to Marketing-Led CX? Start Here.

    For marketers who are new to MLCX, here is a brief Q&A to explain our thinking on the concept and its impact on the future of marketing.

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  • How Marketing Managers Can Work Better with Their CMOs

    How Marketing Managers Can Work Better with Their CMOs

    Your job is to keep things running smoothly. Your CMO's job is to "disrupt." How can you accomplish both goals?

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  • 5 Rules for a More Productive CMO-Manager Relationship

    5 Rules for a More Productive CMO-Manager Relationship

    CMOs are perennial optimists. Marketing managers are professional realists. How can they bridge the distance?

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  • 4 Questions B2B Marketers Are Asking About the Downturn

    4 Questions B2B Marketers Are Asking About the Downturn

    Most of us have more questions than answers right now, but by sharing our knowledge and exploring new solutions, we can continue to adapt and move forward.

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  • 5 Resiliency-Builders That Will Help Marketers Thrive in the Year Ahead

    5 Resiliency-Builders That Will Help Marketers Thrive in the Year Ahead

    These five resiliency-building activities can help marketers strengthen those vital capabilities and build a strong foundation for the organization to adapt and grow.

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  • Achieving Seamless Project Management In a Virtual World

    Achieving Seamless Project Management In a Virtual World

    With the new virtual work environment most are living in, how can marketers set themselves and their teams up for successful project management?

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  • 3 Tips for Generating Leads During a Downturn

    3 Tips for Generating Leads During a Downturn

    Lead generation is critical to business success, but the tactics need to change when marketing during an economic downturn.

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  • Why Now Is a Good Time for B2B Marketers to Focus on Lead Generation

    Why Now Is a Good Time for B2B Marketers to Focus on Lead Generation

    B2B marketers have had time to adjust to the new normal and are turning their attention to the sales pipeline. Fortunately, the news about lead generation isn't all bad.

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  • How Resilient is Your Marketing?

    How Resilient is Your Marketing?

    Take our free, 10-minute assessment to measure the resiliency of your marketing organization and unearth opportunities.

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  • 7 Tips for Managing Workload During the Holiday Season

    7 Tips for Managing Workload During the Holiday Season

    Along with all the holiday cheer comes the stress of trying to get so much done in such little time.

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  • Managed Service Provider Checklist Evaluation Kit

    Managed Service Provider Checklist Evaluation Kit

    Identify the marketing agency partner that best fits your needs with this step-by-step checklist.

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  • Revenue-Based Compensation: Coming Soon to a Marketing Job Near You

    Revenue-Based Compensation: Coming Soon to a Marketing Job Near You

    Marketers are being held accountable to revenue goals: how will it change your role?

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  • In the Era of Tech-Driven Marketing, Marketing Enablement Is No Longer an Option

    In the Era of Tech-Driven Marketing, Marketing Enablement Is No Longer an Option

    Marketing enablement is finally generating some buzz, but what exactly is it, anyway?

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  • Who Owns the Pipeline: Sales or Marketing? That's the Wrong Question.

    Who Owns the Pipeline: Sales or Marketing? That's the Wrong Question.

    There's a tug-of-war going on, but can there be a winner?

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  • Walking the Tightrope between Supporting Optimistic Goals and Managing Realistic Expectations

    Walking the Tightrope between Supporting Optimistic Goals and Managing Realistic Expectations

    How do you balance aggressive marketing timelines with stakeholder expectations?

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  • 9 Skills All Project Managers Must Perfect

    9 Skills All Project Managers Must Perfect

    These nine skills can help every marketing project manager prove their value.

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