Marketing Technologist

DemandLab's marketing technologists share their strategies and best practices for getting more out of your martech.

  • Now Is the Time for B2B Marketers to Lead CX

    Now Is the Time for B2B Marketers to Lead CX

    Even if we ignore the outsized impact of the pandemic on the marketing function, B2B marketers have been through a lot in the past decade.

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  • 6 Mistakes That Will Sink Your Global Marketing Campaign

    6 Mistakes That Will Sink Your Global Marketing Campaign

    Global marketing operations require a mix of technical and cultural knowledge, but too many marketers forget about the latter.

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  • What is Marketing-Led Customer Experience?

    What is Marketing-Led Customer Experience?

    This month on Revenue Rebels, we're switching things up with Rhoan in the interviewee seat to chat about all things marketing-led customer experience.

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  • How to Build Marketo Campaigns that Scale Globally

    How to Build Marketo Campaigns that Scale Globally

    For marketing operations teams who are transitioning from local to global Marketo campaigns, there's a right way and a wrong way.

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  • Marketing-Led Customer Experience: The Future of B2B49:31

    Marketing-Led Customer Experience: The Future of B2B

    Find out what you and your marketing team can do right now to effectively serve the needs of not only your customers but also your business.

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  • Marketo vs. Salesforce Reports? Which Can You Trust?

    Marketo vs. Salesforce Reports? Which Can You Trust?

    Why are my marketing campaign reports in Marketo different from my sales reports in Salesforce? If you’ve ever asked this question, this blog article is for you.

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  • The Marketing-Led Customer Experience: Why It's the Future of B2B

    The Marketing-Led Customer Experience: Why It's the Future of B2B

    Equipped with advanced technical skills and the deepest connection to the customer, learn why marketing is poised to deliver a new approach to CX—the marketing-led customer experience.

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  • New to Marketing-Led CX? Start Here.

    New to Marketing-Led CX? Start Here.

    For marketers who are new to MLCX, here is a brief Q&A to explain our thinking on the concept and its impact on the future of marketing.

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  • Marketing-Led Customer Experience: What It Is and How It Can Benefit B2B Companies

    Marketing-Led Customer Experience: What It Is and How It Can Benefit B2B Companies

    Rhoan Morgan joins the AMP Up Your Digital Marketing podcast to discuss the importance of marketing-led customer experience.

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  • eBook: Marketing with Optimism in 2020 and Beyond

    eBook: Marketing with Optimism in 2020 and Beyond

    This eBook is packed with an eclectic mix of practical resources and inspiring ideas to help you transition from survival mode to strategic powerhouse.

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  • 5 Resiliency-Builders That Will Help Marketers Thrive in the Year Ahead

    5 Resiliency-Builders That Will Help Marketers Thrive in the Year Ahead

    These five resiliency-building activities can help marketers strengthen those vital capabilities and build a strong foundation for the organization to adapt and grow.

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  • 3 Questions Every B2B CMO Should Answer 'Yes' To

    3 Questions Every B2B CMO Should Answer 'Yes' To

    CMOs will have to ask—and answer—some tough questions in the months ahead. Answering 'yes' to these 3 questions is key.

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  • eCommerce Provider Scales up Global Marketing Campaigns Flawlessly

    eCommerce Provider Scales up Global Marketing Campaigns Flawlessly

    Platform and process optimization supported campaign growth of 50X.

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  • Rethinking Marketing for Optimization in 2020 and Beyond41:17

    Rethinking Marketing for Optimization in 2020 and Beyond

    Watch this on-demand webinar to gain insights into how to re-evaluate and optimize your marketing plan for 2020 and beyond.

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  • Transforming Your Organization into a Revenue Marketing Powerhouse

    Transforming Your Organization into a Revenue Marketing Powerhouse

    Shannon Dougall gives listeners insights on revenue marketing, organizational alignment, and more.

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  • Why Now Is a Good Time for B2B Marketers to Focus on Lead Generation

    Why Now Is a Good Time for B2B Marketers to Focus on Lead Generation

    B2B marketers have had time to adjust to the new normal and are turning their attention to the sales pipeline. Fortunately, the news about lead generation isn't all bad.

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  • Getting Ahead of COVID-19 Budget Cuts54:40

    Getting Ahead of COVID-19 Budget Cuts

    In this webinar, B2B marketers will gain perspective on the business implications of the spread of COVID-19 and get ahead of impending budget cuts by revising their 2020 plans.

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  • How Resilient is Your Marketing?

    How Resilient is Your Marketing?

    Take our free, 10-minute assessment to measure the resiliency of your marketing organization and unearth opportunities.

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  • Rhoan Morgan on Using Marketing Automation to Drive Revenue

    Rhoan Morgan on Using Marketing Automation to Drive Revenue

    Rhoan Morgan joins the Fix the Convince Podcast with Paul Mosenson to discuss how the effective use of marketing automation can drive revenue.

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  • The CMO's Imperative: MarTech Stack Optimization Report

    The CMO's Imperative: MarTech Stack Optimization Report

    This Martech Stack Optimization Report offers unique insights into senior-level marketing leaders’ perception of the role of martech in their strategy and their priorities.

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