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The CMO's Challenge: Revenue Attribution From a Leadership Perspective

How can marketers lead with a revenue attribution strategy?

Today, marketing leaders are increasingly assuming a stronger role in corporate leadership, and now more than ever, specifically in relation to demonstrating revenue generation.

We've made it to the table. Now we have to deliver.

Read the Insights Report for expert opinions from the DemandLab executive leadership team, along with their recommendations for how marketing leaders should implement a successful revenue attribution strategy and why that should happen now. 

This Insights Report examines revenue attribution through:

  • Peer benchmarks
  • Leadership challenges
  • Expert insights

Download the full report now to gain insight into how marketing leaders can and should be thinking about marketing revenue attribution and how to kickstart the initiative.

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A Radical Shift in the Role of the CMO
A Radical Shift in the Role of the CMO

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The Leadership Outlook on Revenue Attribution
The Leadership Outlook on Revenue Attribution

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