Marketing Technology

Global marketing operations require a mix of technical and cultural knowledge, but too many marketers forget about the latter.

This month on Revenue Rebels, we're switching things up with Rhoan in the interviewee seat to chat about all things marketing-led customer experience.

For marketing operations teams who are transitioning from local to global Marketo campaigns, there's a right way and a wrong way.

Why are my marketing campaign reports in Marketo different from my sales reports in Salesforce? If you’ve ever asked this question, this blog article is for you.

Equipped with advanced technical skills and the deepest connection to the customer, learn why marketing is poised to deliver a new approach to CX—the marketing-led customer experience.

For marketers who are new to MLCX, here is a brief Q&A to explain our thinking on the concept and its impact on the future of marketing.

Rhoan Morgan joins the AMP Up Your Digital Marketing podcast to discuss the importance of marketing-led customer experience.

These five resiliency-building activities can help marketers strengthen those vital capabilities and build a strong foundation for the organization to adapt and grow.

CMOs will have to ask—and answer—some tough questions in the months ahead. Answering 'yes' to these 3 questions is key.

Shannon Dougall gives listeners insights on revenue marketing, organizational alignment, and more.

Rhoan Morgan joins the Fix the Convince Podcast with Paul Mosenson to discuss how the effective use of marketing automation can drive revenue.

In Part 2 of this series, we focus on more practical and tactical elements of revamping your engagement programs.