Marketing Technology

Best practices and insights into martech strategy, implementation, and optimization

  • Upcoming Webinar: Optimize Your Marketing Plan for 2020 and Beyond

    Upcoming Webinar: Optimize Your Marketing Plan for 2020 and Beyond

    Join us Friday, June 12 to learn how to re-assess, realign, and reprioritize marketing's key value drivers in uncertain times.

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  • Getting Ahead of COVID-19 Budget Cuts54:40

    Getting Ahead of COVID-19 Budget Cuts

    In this webinar, B2B marketers will gain perspective on the business implications of the spread of COVID-19 and get ahead of impending budget cuts by revising their 2020 plans.

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  • How Resilient is Your Marketing?

    How Resilient is Your Marketing?

    Take our free, 10-minute assessment to measure the resiliency of your marketing organization and unearth opportunities.

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  • Rhoan Morgan on Using Marketing Automation to Drive Revenue

    Rhoan Morgan on Using Marketing Automation to Drive Revenue

    Rhoan Morgan joins the Fix the Convince Podcast with Paul Mosenson to discuss how the effective use of marketing automation can drive revenue.

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  • The CMO's Imperative: MarTech Stack Optimization Report

    The CMO's Imperative: MarTech Stack Optimization Report

    This Martech Stack Optimization Report offers unique insights into senior-level marketing leaders’ perception of the role of martech in their strategy and their priorities.

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  • Revamp and Reengage: Elevate your Engagement Nurture Programs

    Revamp and Reengage: Elevate your Engagement Nurture Programs

    In Part 2 of this series, we focus on more practical and tactical elements of revamping your engagement programs.

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  • 9 Truths Marketers Must Embrace to Triumph in 2020

    9 Truths Marketers Must Embrace to Triumph in 2020

    We transformed a simple question into 9 truths (and one bonus tip) that marketers should heed and embrace throughout 2020 to succeed.

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  • How to Get Real about Revenue Attribution

    How to Get Real about Revenue Attribution

    Revenue attribution delivers the metrics marketers need to build winning strategies and prove their impact on business goals. So why are so few of us using it?

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  • How to Enhance the Uberflip Content Experience Using Tags

    How to Enhance the Uberflip Content Experience Using Tags

    Putting time and effort into choosing the right tags can take your Uberflip content experience from good to great.

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  • Power to the Power Users: Advancing Your Use of Smart Lists

    Power to the Power Users: Advancing Your Use of Smart Lists

    Filter combinations are one of the harder skills to master when it comes to using Marketo. This post shows you how.

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  • Power to the Power Users: Getting Smarter on Smart Lists

    Power to the Power Users: Getting Smarter on Smart Lists

    How do you effectively use Marketo smart lists? Courtney Grimes provides some foundational tips for Marketo users.

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  • Revamp and Reengage: Are Your Nurture Programs Effective?

    Revamp and Reengage: Are Your Nurture Programs Effective?

    In this 2-part article, we are going to dive in and look at how to improve your marketing automation nurture programs.

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  • Why a Pretty Dashboard Won’t Help You Succeed in 2020

    Why a Pretty Dashboard Won’t Help You Succeed in 2020

    How can marketers gather insights into what’s needed to reach their goals? A marketing KPI dashboard.

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  • eBook: Change Agents Strategy Boxed Set

    eBook: Change Agents Strategy Boxed Set

    Ready to lead change? Get the digital transformation boxed set.

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  • Is Your Marketing Department In A "Best Practice" Rut?

    Is Your Marketing Department In A "Best Practice" Rut?

    How can marketers go from best-practice to best-in-class?

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  • Ecommerce Company Quadruples Engagement Through Nurture

    Ecommerce Company Quadruples Engagement Through Nurture

    Find out how DemandLab helped Magento boost lead engagement 4X in just a few months.

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  • DemandLab's Data Hygiene Checklist

    DemandLab's Data Hygiene Checklist

    Scared of what may be lurking in your database? We'll help you clean it up.

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  • In the Era of Tech-Driven Marketing, Marketing Enablement Is No Longer an Option

    In the Era of Tech-Driven Marketing, Marketing Enablement Is No Longer an Option

    Marketing enablement is finally generating some buzz, but what exactly is it, anyway?

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  • Who Owns the Pipeline: Sales or Marketing? That's the Wrong Question.

    Who Owns the Pipeline: Sales or Marketing? That's the Wrong Question.

    There's a tug-of-war going on, but can there be a winner?

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  • Fintech Firm Boosts Leads by 400% with DemandLab and Marketo

    Fintech Firm Boosts Leads by 400% with DemandLab and Marketo

    See how behavioral and demographic targeting helped this fintech firm fill the funnel.

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