Marketing Technology
Best practices and insights into martech strategy, implementation, and optimization
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Learn MoreUpcoming Webinar: Optimize Your Marketing Plan for 2020 and Beyond
Join us Friday, June 12 to learn how to re-assess, realign, and reprioritize marketing's key value drivers in uncertain times.
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54:40Watch VideoGetting Ahead of COVID-19 Budget Cuts
In this webinar, B2B marketers will gain perspective on the business implications of the spread of COVID-19 and get ahead of impending budget cuts by revising their 2020 plans.
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How Resilient is Your Marketing?
Take our free, 10-minute assessment to measure the resiliency of your marketing organization and unearth opportunities.
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Learn MoreRhoan Morgan on Using Marketing Automation to Drive Revenue
Rhoan Morgan joins the Fix the Convince Podcast with Paul Mosenson to discuss how the effective use of marketing automation can drive revenue.
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The CMO's Imperative: MarTech Stack Optimization Report
This Martech Stack Optimization Report offers unique insights into senior-level marketing leaders’ perception of the role of martech in their strategy and their priorities.
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Learn MoreRevamp and Reengage: Elevate your Engagement Nurture Programs
In Part 2 of this series, we focus on more practical and tactical elements of revamping your engagement programs.
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Learn More9 Truths Marketers Must Embrace to Triumph in 2020
We transformed a simple question into 9 truths (and one bonus tip) that marketers should heed and embrace throughout 2020 to succeed.
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Learn MoreHow to Get Real about Revenue Attribution
Revenue attribution delivers the metrics marketers need to build winning strategies and prove their impact on business goals. So why are so few of us using it?
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Learn MoreHow to Enhance the Uberflip Content Experience Using Tags
Putting time and effort into choosing the right tags can take your Uberflip content experience from good to great.
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Learn MorePower to the Power Users: Advancing Your Use of Smart Lists
Filter combinations are one of the harder skills to master when it comes to using Marketo. This post shows you how.
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Learn MorePower to the Power Users: Getting Smarter on Smart Lists
How do you effectively use Marketo smart lists? Courtney Grimes provides some foundational tips for Marketo users.
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Learn MoreRevamp and Reengage: Are Your Nurture Programs Effective?
In this 2-part article, we are going to dive in and look at how to improve your marketing automation nurture programs.
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Learn MoreWhy a Pretty Dashboard Won’t Help You Succeed in 2020
How can marketers gather insights into what’s needed to reach their goals? A marketing KPI dashboard.
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eBook: Change Agents Strategy Boxed Set
Ready to lead change? Get the digital transformation boxed set.
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Learn MoreIs Your Marketing Department In A "Best Practice" Rut?
How can marketers go from best-practice to best-in-class?
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Ecommerce Company Quadruples Engagement Through Nurture
Find out how DemandLab helped Magento boost lead engagement 4X in just a few months.
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DemandLab's Data Hygiene Checklist
Scared of what may be lurking in your database? We'll help you clean it up.
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Learn MoreIn the Era of Tech-Driven Marketing, Marketing Enablement Is No Longer an Option
Marketing enablement is finally generating some buzz, but what exactly is it, anyway?
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Learn MoreWho Owns the Pipeline: Sales or Marketing? That's the Wrong Question.
There's a tug-of-war going on, but can there be a winner?
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Fintech Firm Boosts Leads by 400% with DemandLab and Marketo
See how behavioral and demographic targeting helped this fintech firm fill the funnel.
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