Marketing Technology
Best practices and insights into martech strategy, implementation, and optimization
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Learn MoreTake 5: Five Initiatives for Marketers to Prioritize in 2022
As we take time to reflect on the past year, we’ve rounded up five of our top insights that are sure to impact marketing in the year ahead.
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Learn MorePrioritize Martech Decisions with Ease: The Purpose Alignment Model
In order to break through the distractions of a crowded martech solutions landscape and stay focused on goals, marketers must take a structured approach to cut out the noise.
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Learn MoreTips for a Good Night's Sleep for B2B CMOs
Rhoan shares solutions to marketers' top challenges to help them launch successfully into the second half of 2021 and be ready for a successful 2022.
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Learn MoreWhat’s Keeping B2B CMOs Up at Night?
During a recent online event, B2B CMOs spoke candidly about their top five challenges and the changing landscape within their roles.
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Learn More About DemandLab’s Martech Services
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Learn MoreA Radical Shift in the Role of the CMO
Is it time for a radical redefinition of the role of the CMO? Rhoan Morgan, CEO at DemandLab, certainly thinks so.
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The CMO's Challenge: Revenue Attribution From a Leadership Perspective
Download the report to gain insight into how marketing leaders can and should be thinking about marketing revenue attribution and how to kickstart the initiative.
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The Leadership Outlook on Revenue Attribution
How are marketing leaders addressing the challenge of aligning marketing efforts with revenue and successfully executing revenue attribution strategies? Download the report to find out.
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Learn MoreHow To Get Aligned At All Levels with Marketing & Sales Duo at Outreach
Listen to get both the marketing and sales perspective as it relates to alignment, reporting, attribution, and more.
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Learn More3 B2B Marketers Delivering Customer Experiences That Rival B2C
While B2B companies may be behind their B2C peers, many are starting to catch up by taking ideas from the B2C playbook and applying them to the B2B experience.
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Learn MoreNow Is the Time for B2B Marketers to Lead CX
Even if we ignore the outsized impact of the pandemic on the marketing function, B2B marketers have been through a lot in the past decade.
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Learn More6 Mistakes That Will Sink Your Global Marketing Campaign
Global marketing operations require a mix of technical and cultural knowledge, but too many marketers forget about the latter.
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Learn MoreWhat is Marketing-Led Customer Experience?
This month on Revenue Rebels, we're switching things up with Rhoan in the interviewee seat to chat about all things marketing-led customer experience.
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Learn MoreHow to Build Marketo Campaigns that Scale Globally
For marketing operations teams who are transitioning from local to global Marketo campaigns, there's a right way and a wrong way.
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49:31Watch VideoMarketing-Led Customer Experience: The Future of B2B
Find out what you and your marketing team can do right now to effectively serve the needs of not only your customers but also your business.
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Learn MoreMarketo vs. Salesforce Reports? Which Can You Trust?
Why are my marketing campaign reports in Marketo different from my sales reports in Salesforce? If you’ve ever asked this question, this blog article is for you.
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Learn MoreThe Marketing-Led Customer Experience: Why It's the Future of B2B
Equipped with advanced technical skills and the deepest connection to the customer, learn why marketing is poised to deliver a new approach to CX—the marketing-led customer experience.
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Learn More About DemandLab’s Martech Services
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Learn MoreNew to Marketing-Led CX? Start Here.
For marketers who are new to MLCX, here is a brief Q&A to explain our thinking on the concept and its impact on the future of marketing.
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Learn MoreMarketing-Led Customer Experience: What It Is and How It Can Benefit B2B Companies
Rhoan Morgan joins the AMP Up Your Digital Marketing podcast to discuss the importance of marketing-led customer experience.
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eBook: Marketing with Optimism in 2020 and Beyond
This eBook is packed with an eclectic mix of practical resources and inspiring ideas to help you transition from survival mode to strategic powerhouse.
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Learn More5 Resiliency-Builders That Will Help Marketers Thrive in the Year Ahead
These five resiliency-building activities can help marketers strengthen those vital capabilities and build a strong foundation for the organization to adapt and grow.
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