Marketing Technology
Best practices and insights into martech strategy, implementation, and optimization
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Learn More9 Truths Marketers Must Embrace to Triumph in 2020
We transformed a simple question into 9 truths (and one bonus tip) that marketers should heed and embrace throughout 2020 to succeed.
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Learn MoreHow to Get Real about Revenue Attribution
Revenue attribution delivers the metrics marketers need to build winning strategies and prove their impact on business goals. So why are so few of us using it?
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Learn MoreHow to Enhance the Uberflip Content Experience Using Tags
Putting time and effort into choosing the right tags can take your Uberflip content experience from good to great.
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Learn MorePower to the Power Users: Advancing Your Use of Smart Lists
Filter combinations are one of the harder skills to master when it comes to using Marketo. This post shows you how.
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Learn MorePower to the Power Users: Getting Smarter on Smart Lists
How do you effectively use Marketo smart lists? Courtney Grimes provides some foundational tips for Marketo users.
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Learn MoreRevamp and Reengage: Are Your Nurture Programs Effective?
In this 2-part article, we are going to dive in and look at how to improve your marketing automation nurture programs.
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Learn MoreWhy a Pretty Dashboard Won’t Help You Succeed in 2020
How can marketers gather insights into what’s needed to reach their goals? A marketing KPI dashboard.
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eBook: Change Agents Strategy Boxed Set
Ready to lead change? Get the digital transformation boxed set.
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Learn MoreIs Your Marketing Department In A "Best Practice" Rut?
How can marketers go from best-practice to best-in-class?
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Ecommerce Company Quadruples Engagement Through Nurture
Find out how DemandLab helped Magento boost lead engagement 4X in just a few months.
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DemandLab's Data Hygiene Checklist
Scared of what may be lurking in your database? We'll help you clean it up.
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Learn MoreIn the Era of Tech-Driven Marketing, Marketing Enablement Is No Longer an Option
Marketing enablement is finally generating some buzz, but what exactly is it, anyway?
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Learn MoreWho Owns the Pipeline: Sales or Marketing? That's the Wrong Question.
There's a tug-of-war going on, but can there be a winner?
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Fintech Firm Boosts Leads by 400% with DemandLab and Marketo
See how behavioral and demographic targeting helped this fintech firm fill the funnel.
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Learn MoreThe #1 Forgotten Thing in Marketo That Could Compromise Marketing’s Impact
Forgetting this will prevent you from proving the value of your marketing efforts.
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Learn MorePower to the Power Users: Effective Folder Structures
The folder structures you create in Marketo are essential to effective marketing campaigns.
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Learn MoreHow to Triage an Out-of-Control Marketo Instance in 3 Steps
If you're taking over a Marketo instance, these three steps will save your sanity.
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Learn MoreHow to Land Your Next Martech Role
Planning your next move? These tips and tricks will help you land your next martech role.
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Learn More10 Things Every Marketer Needs To Spark Digital Transformation
What steps should marketers take to support a digital transformation in their organization?
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B2B Fashion Curator Slashes Costs with Newsletter Automation
Automating a complex, multi-language newsletter saved $300,000 in operating costs.
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