Marketing Technology
Best practices and insights into martech strategy, implementation, and optimization
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The Leadership Outlook on Revenue Attribution
How are marketing leaders addressing the challenge of aligning marketing efforts with revenue and successfully executing revenue attribution strategies? Download the report to find out.
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How To Get Aligned At All Levels with Marketing & Sales Duo at Outreach
Listen to get both the marketing and sales perspective as it relates to alignment, reporting, attribution, and more.
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3 B2B Marketers Delivering Customer Experiences That Rival B2C
While B2B companies may be behind their B2C peers, many are starting to catch up by taking ideas from the B2C playbook and applying them to the B2B experience.
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Now Is the Time for B2B Marketers to Lead CX
Even if we ignore the outsized impact of the pandemic on the marketing function, B2B marketers have been through a lot in the past decade.
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6 Mistakes That Will Sink Your Global Marketing Campaign
Global marketing operations require a mix of technical and cultural knowledge, but too many marketers forget about the latter.
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What is Marketing-Led Customer Experience?
This month on Revenue Rebels, we're switching things up with Rhoan in the interviewee seat to chat about all things marketing-led customer experience.
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How to Build Marketo Campaigns that Scale Globally
For marketing operations teams who are transitioning from local to global Marketo campaigns, there's a right way and a wrong way.
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49:31
Marketing-Led Customer Experience: The Future of B2B
Find out what you and your marketing team can do right now to effectively serve the needs of not only your customers but also your business.
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Marketo vs. Salesforce Reports? Which Can You Trust?
Why are my marketing campaign reports in Marketo different from my sales reports in Salesforce? If you’ve ever asked this question, this blog article is for you.
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The Marketing-Led Customer Experience: Why It's the Future of B2B
Equipped with advanced technical skills and the deepest connection to the customer, learn why marketing is poised to deliver a new approach to CX—the marketing-led customer experience.
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New to Marketing-Led CX? Start Here.
For marketers who are new to MLCX, here is a brief Q&A to explain our thinking on the concept and its impact on the future of marketing.
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Marketing-Led Customer Experience: What It Is and How It Can Benefit B2B Companies
Rhoan Morgan joins the AMP Up Your Digital Marketing podcast to discuss the importance of marketing-led customer experience.
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eBook: Marketing with Optimism in 2020 and Beyond
This eBook is packed with an eclectic mix of practical resources and inspiring ideas to help you transition from survival mode to strategic powerhouse.
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5 Resiliency-Builders That Will Help Marketers Thrive in the Year Ahead
These five resiliency-building activities can help marketers strengthen those vital capabilities and build a strong foundation for the organization to adapt and grow.
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3 Questions Every B2B CMO Should Answer 'Yes' To
CMOs will have to ask—and answer—some tough questions in the months ahead. Answering 'yes' to these 3 questions is key.
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eCommerce Provider Scales up Global Marketing Campaigns Flawlessly
Platform and process optimization supported campaign growth of 50X.
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Learn More About DemandLab’s Martech Services
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41:17
Rethinking Marketing for Optimization in 2020 and Beyond
Watch this on-demand webinar to gain insights into how to re-evaluate and optimize your marketing plan for 2020 and beyond.
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Transforming Your Organization into a Revenue Marketing Powerhouse
Shannon Dougall gives listeners insights on revenue marketing, organizational alignment, and more.
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54:40
Getting Ahead of COVID-19 Budget Cuts
In this webinar, B2B marketers will gain perspective on the business implications of the spread of COVID-19 and get ahead of impending budget cuts by revising their 2020 plans.
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How Resilient is Your Marketing?
Take our free, 10-minute assessment to measure the resiliency of your marketing organization and unearth opportunities.
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