Marketing Technology
Best practices and insights into martech strategy, implementation, and optimization
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Learn More5 Resiliency-Builders That Will Help Marketers Thrive in the Year Ahead
These five resiliency-building activities can help marketers strengthen those vital capabilities and build a strong foundation for the organization to adapt and grow.
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Learn More3 Questions Every B2B CMO Should Answer 'Yes' To
CMOs will have to ask—and answer—some tough questions in the months ahead. Answering 'yes' to these 3 questions is key.
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eCommerce Provider Scales up Global Marketing Campaigns Flawlessly
Platform and process optimization supported campaign growth of 50X.
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41:17Watch VideoRethinking Marketing for Optimization in 2020 and Beyond
Watch this on-demand webinar to gain insights into how to re-evaluate and optimize your marketing plan for 2020 and beyond.
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Learn MoreTransforming Your Organization into a Revenue Marketing Powerhouse
Shannon Dougall gives listeners insights on revenue marketing, organizational alignment, and more.
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54:40Watch VideoGetting Ahead of COVID-19 Budget Cuts
In this webinar, B2B marketers will gain perspective on the business implications of the spread of COVID-19 and get ahead of impending budget cuts by revising their 2020 plans.
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How Resilient is Your Marketing?
Take our free, 10-minute assessment to measure the resiliency of your marketing organization and unearth opportunities.
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Learn MoreRhoan Morgan on Using Marketing Automation to Drive Revenue
Rhoan Morgan joins the Fix the Convince Podcast with Paul Mosenson to discuss how the effective use of marketing automation can drive revenue.
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The CMO's Imperative: MarTech Stack Optimization Report
This Martech Stack Optimization Report offers unique insights into senior-level marketing leaders’ perception of the role of martech in their strategy and their priorities.
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Learn MoreRevamp and Reengage: Elevate your Engagement Nurture Programs
In Part 2 of this series, we focus on more practical and tactical elements of revamping your engagement programs.
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Learn More9 Truths Marketers Must Embrace to Triumph in 2020
We transformed a simple question into 9 truths (and one bonus tip) that marketers should heed and embrace throughout 2020 to succeed.
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Learn MoreHow to Get Real about Revenue Attribution
Revenue attribution delivers the metrics marketers need to build winning strategies and prove their impact on business goals. So why are so few of us using it?
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Learn MoreHow to Enhance the Uberflip Content Experience Using Tags
Putting time and effort into choosing the right tags can take your Uberflip content experience from good to great.
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Learn MorePower to the Power Users: Advancing Your Use of Smart Lists
Filter combinations are one of the harder skills to master when it comes to using Marketo. This post shows you how.
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Learn MorePower to the Power Users: Getting Smarter on Smart Lists
How do you effectively use Marketo smart lists? Courtney Grimes provides some foundational tips for Marketo users.
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Learn MoreRevamp and Reengage: Are Your Nurture Programs Effective?
In this 2-part article, we are going to dive in and look at how to improve your marketing automation nurture programs.
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Learn MoreWhy a Pretty Dashboard Won’t Help You Succeed in 2020
How can marketers gather insights into what’s needed to reach their goals? A marketing KPI dashboard.
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eBook: Change Agents Strategy Boxed Set
Ready to lead change? Get the digital transformation boxed set.
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Learn MoreIs Your Marketing Department In A "Best Practice" Rut?
How can marketers go from best-practice to best-in-class?
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eCommerce Company Quadruples Engagement Through Nurture
Find out how DemandLab helped Magento boost lead engagement 4X in just a few months.
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