Take a peek into your database and you may not like what you see. Bad data is surprisingly common, but that doesn’t mean fixing the problem shouldn’t be a priority.
Dirty data directly impacts the quality and revenue potential of your marketing efforts—and the impact may be far greater than you suspect.
DemandLab’s Data Hygiene Checklist will help you clear out your database gremlins in just eight steps. You’ll discover:
- Two great tools to simplify data audits
- Tips for saving valuable data as you clean
- How to “Scotchgard” your database
You'll be amazed at the difference a cleaner database will make on your marketing effectiveness and efficiency.