News

Catch up on the latest news about DemandLab and new developments in the world of marketing and martech.

  • Nearly Half of CMOs Struggle to Prove Marketing’s Impact on Revenue, Says New Report

    Nearly Half of CMOs Struggle to Prove Marketing’s Impact on Revenue, Says New Report

    DemandLab’s Revenue Attribution Insights Report provides marketing leaders with recommendations for practically and successfully implementing an attribution strategy.

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  • DemandLab Launches Sightline, a SaaS Business Confidence Solution that Delivers Fast, Accurate B2B Marketing Attribution

    DemandLab Launches Sightline, a SaaS Business Confidence Solution that Delivers Fast, Accurate B2B Marketing Attribution

    DemandLab launches the first SaaS solution to merge seamlessly with Marketo and Salesforce and enable B2B organizations to confidently measure the impact of full-funnel marketing on revenue.

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  • Just 36% of Marketers Have a Marketing Attribution Strategy, Says New DemandLab Research

    Just 36% of Marketers Have a Marketing Attribution Strategy, Says New DemandLab Research

    A study of more than 100 senior marketing leaders exposes how few are utilizing marketing attribution to demonstrate marketing’s impact on revenue, but those who are are seeing great success.

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  • Marketing-Led CX Failed to Launch in 2020: DemandLab Is Leading the Second Wave

    Marketing-Led CX Failed to Launch in 2020: DemandLab Is Leading the Second Wave

    Marketing consultancy DemandLab doubles down on the importance of CMOs leading the B2B buyer journey to increase revenue and eliminate fragmented CX approach.

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  • New eBook By DemandLab Helps B2B Marketers Transition From Pandemic “Survival Mode” To “Growth Mode”

    New eBook By DemandLab Helps B2B Marketers Transition From Pandemic “Survival Mode” To “Growth Mode”

    DemandLab Offers Resources and Ideas to Help Marketers Plan with Optimism and Start Driving Revenue Results.

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  • Rhoan Morgan on "5 Ways To Create a Wow! Customer Experience"

    Rhoan Morgan on "5 Ways To Create a Wow! Customer Experience"

    Rhoan Morgan, DemandLab CEO, shares the 5 things a CEO or marketing leader can do to create a 'Wow!' Customer Experience.

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  • More Than 50% of Companies Have No Strategy in Place for Optimizing Their Martech Stack Says New DemandLab Report

    More Than 50% of Companies Have No Strategy in Place for Optimizing Their Martech Stack Says New DemandLab Report

    DemandLab has released survey results of more than 100 marketing leaders that explores perspectives on optimization of their marketing technology (martech).

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  • DemandLab Launches a New Marketing Resource Center Powered by Uberflip

    DemandLab Launches a New Marketing Resource Center Powered by Uberflip

    DemandLab has launched a digital marketing resource center built with Uberflip, the world's leading content experience platform.

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  • Demandlab Announces a New Service Partnership with Uberflip

    Demandlab Announces a New Service Partnership with Uberflip

    DemandLab has become an official service partner for content experience platform Uberflip.

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  • Demandlab CEO Rhoan Morgan Recognized As One of SLMA’s “20 Women To Watch” in Business for Fourth Year

    Demandlab CEO Rhoan Morgan Recognized As One of SLMA’s “20 Women To Watch” in Business for Fourth Year

    Morgan was acknowledged for her role in creating a leading, award-winning consultancy

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  • Adobe Summit 2019: Observations and Predictions

    Adobe Summit 2019: Observations and Predictions

    Adobe Summit 2019 showed B2B marketers an enhanced vision of the future.

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  • DemandLab’s Guide to the 2019 Adobe Summit

    DemandLab’s Guide to the 2019 Adobe Summit

    Check out DemandLab's cheat sheet for the 2019 Adobe Summit and Marketo #MKTGNation.

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  • DemandLab's Rhoan Morgan Launches Revenue Rebels Podcast

    DemandLab's Rhoan Morgan Launches Revenue Rebels Podcast

    A new podcast spotlights rule-breaking marketing and sales leaders on SLMA Radio.

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  • DemandLab Honored as a Gold Winner in the 10th Annual 2018 Golden Bridge Awards for "Change Agents" Book

    DemandLab Honored as a Gold Winner in the 10th Annual 2018 Golden Bridge Awards for "Change Agents" Book

    DemandLab's book, “Change Agents: The Radical Role of Tomorrow’s CMO,” wins top honors.

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  • DemandLab Was Selected as a Finalist in the 2018 Content Marketing Awards

    DemandLab Was Selected as a Finalist in the 2018 Content Marketing Awards

    DemandLab was named as a finalist in the “Best Corporate Book” category for "Change Agents."

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  • DemandLab Wins Big at the Summit International Marketing and Advertising Awards

    DemandLab Wins Big at the Summit International Marketing and Advertising Awards

    DemandLab receives two Summit Creative Awards for content marketing.

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  • Marketo Summit 2018: New UX and Acquisitions and Breakout Sessions – Oh My!

    Marketo Summit 2018: New UX and Acquisitions and Breakout Sessions – Oh My!

    Get the highlights of one of the largest gatherings of technology-forward marketers.

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  • Chrome 70: Just as severe as Chrome 66 for unprepared marketers

    Chrome 70: Just as severe as Chrome 66 for unprepared marketers

    Here’s a brief update on the Google Chrome/Symantec security certification debacle.

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  • Adobe acquires Marketo

    Adobe acquires Marketo

    DemandLab examines the impact Adobe's acquisition announcement will have on marketers.

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  • Rhoan Morgan Becomes Four-Time Winner of SLMA's 20 Women to Watch Program

    Rhoan Morgan Becomes Four-Time Winner of SLMA's 20 Women to Watch Program

    DemandLab’s CEO was named to the Sales Lead Management Association’s 20 Women to Watch Program for strong leadership and business accomplishments.

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