Chrome 70: Just as severe as Chrome 66 for unprepared marketers

October 11, 2018 Eric Hollebone

Google Chrome application icon on Apple iPhone X screen close-up in jacket pocket. Google Chrome app icon. Google Chrome application.

Here’s a brief update on the Google Chrome/Symantec security certification debacle that we discussed in our previous Chrome 66 post.

The final phase rollout starts October 16, 2018, with the general release of Chrome 70. The full details of the release notification will appear on the Chrome Release blog and are expected in within days.

Amongst the several feature enhancements, what is pertinent to marketers is Google will complete the removal of all Symantec’s old infrastructure and all of the TLS/SSL certificates it issued. Certificates issued under the brands Symantec, Thawte, GeoTrust, and RapidSSL are all impacted by the distrust update. Which, you may recall from the Chrome 66 update means that visitors navigating to a site with an older Symantec SSL certificate will be presented with an untrusted security warning and effectively prevents them from viewing your website and landing pages.

Just as a reminder, Digicert, Let’s Encrypt and Comodo have offered to issue free SSL certificates for the duration of old Symantec certs to help with the transition.

About the Author

Eric Hollebone

Eric is DemandLab's Chief Services Officer. He is a three-time Marketo Champion, a two-time Revvie Award winner, author of “Change Agents: The Radical Role of Tomorrow’s CMO,” and an early advocate of marketing automation, measurement, and analytics. Eric has experience leading all facets of global marketing and product management, including customer acquisition/retention, brand awareness/development, corporate/content marketing, product management for large public sector enterprises, early-stage ventures and private organizations.

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