DemandLab Appoints Hayden Jackson as Director of Content Strategy

January 8, 2018 Hayden Jackson

Headshot of DemandLab's appointed Director of Content Strategy, Hayden Jackson

[PHILADELPHIA, PA] – [January 30, 2018] – DemandLab, a technology-focused marketing consultancy based in Philadelphia, is pleased to announce that Hayden Jackson has been appointed as Director of Content Strategy. Hayden brings to the role 20 years of content marketing and copywriting experience, including 10 years of agency experience. She is tasked with leading the delivery of the firm’s content strategy, content creation, and content performance offerings.

Prior to her appointment, Hayden was a copywriter and content strategist at DemandLab for six years, during which time she worked primarily with clients in the technology and financial sectors, including Ipreo, Indeed, LLR Partners, Corcentric, CO-OP Financial, Monetate, and Stylesight. Before joining DemandLab, Hayden was a writer and client-service manager at Edelman, where she worked with government and nonprofit clients. She has also provided writing and strategic support on contract for her own clients, including a leading membership-only warehouse club, Roam Mobility, SDS USA, HRSG, CAHRC, and Simplot.

Hayden’s writing has been recognized with Summit International Bronze and Silver Awards, a Killer Content Award, and an IABC Silver Leaf Award of Merit.

“DemandLab has always championed the importance of great content to fuel the marketing machine,” said Rhoan Morgan, CEO. “By appointing someone of Hayden’s experience and caliber to this leadership role, we are signaling our continued commitment to excellence in content marketing, and we look forward to offering our clients expanded services that drive the customer journey.”

In addition to delivering content services to DemandLab’s clients, Hayden will work closely with the CEO to enhance and expand DemandLab’s content offerings, identify partnerships and growth opportunities, and grow the company’s content delivery team.

More information about DemandLab’s content services can be found here.

ABOUT DEMANDLAB

DemandLab is a technology-focused marketing consultancy that accelerates revenue for its clients by aligning marketing, sales, and customer success functions through customized strategic solutions that leverage system architecture, data science and analytics, and end-to-end customer journeys. With solutions designed to scale, DemandLab helps clients advance their digital transformation strategy and create competitive differentiation that advances business goals and drives revenue. Learn more about this award-winning consultancy at www.demandlab.com.

About the Author

Hayden Jackson

Hayden is DemandLab's Director of Content Strategy. She has 20 years of in-house and agency experience in marketing communications and content marketing. Her areas of focus include content strategy, content creation, and content performance. She helps clients deliver content experiences that engage the company's target audiences and align with its business goals.

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