DemandLab Becomes Foundation Partner of Enterprise Cloud Data Management Leader Informatica

January 8, 2017

Person holding a white mobile phone

Partnership expands DemandLab’s current offerings in big data, data governance, and data architecture.

[PHILADELPHIA, PA] – [January 8, 2017] – DemandLab, a technology-focused marketing consultancy based in Philadelphia, has joined the Informatica Partner program as a Foundation Partner.

As a partner, DemandLab will leverage Informatica’s deep expertise in data architecture, data integration, data quality, data governance, master data management (MDM), and reporting/analytics to enhance DemandLab’s offerings for its customers and beyond. DemandLab will capitalize on Informatica’s extensive product suite delivered through the Informatica Intelligent Data Platform, which combines metadata intelligence and artificial intelligence, fully integrated across all aspects of data management.

The partnership will extend DemandLab’s data capabilities relating to big data, data governance, data architecture, and data science. As a result, DemandLab will provide in-depth expertise to enterprise business leaders, enabling organizations to use data to generate deeper business insights, accurately track and attribute revenue to marketing activities, and specifically enable marketers to construct and deliver more rewarding customer experiences using big data analysis and storage tools.

“Our world is increasingly driven by data,” said DemandLab’s CEO Rhoan Morgan. “And our partnership with Informatica emphasizes our commitment to unleashing data’s true value. It’s a great fit, perfectly complementing the data services we already provide to our clients.”

Morgan said that many companies fail to capitalize on the wealth of data that flows through their organization on a daily basis. She added that the data is only valuable if it is captured, stored, validated, integrated, analyzed and monetized. “We use a mix of technical acumen, hard science, and creative thinking to create data architectures, connect systems, develop standards and implement data governance policies that reveal the true value of data so that companies can realize its potential.”

“As marketing becomes an increasingly data-driven discipline, we recognize the need to partner with marketing experts like DemandLab to bring solutions like the intelligent marketing data lake into enterprise organizations,” said Terry Moses, regional director, North America Channel Sales, Informatica. “By combining Informatica’s powerful technology with DemandLab’s marketing expertise, organizations will gain in-depth insight into their customers that ultimately improves customers’ experiences, increases sales, and delivers a greater ROI.”

This partnership is a key enabler in DemandLab’s vision to deliver the 360-degree view of the customer as part of its overall Revenue Ecosystem® framework. DemandLab will deliver exceptional value to organizations looking to better leverage data that powers digital transformation.

About DemandLab

DemandLab is a technology-focused marketing consultancy that accelerates revenue for its clients by aligning marketing, sales, and customer success functions through customized strategic solutions that leverage system architecture, data science and analytics, and end-to-end customer journeys. With solutions designed to scale, DemandLab helps clients advance their digital transformation strategy and create competitive differentiation that advances business goals and drives revenue. Learn more about this award-winning consultancy at

Note: Informatica and Intelligent Data Platform are trademarks or registered trademarks of Informatica in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.

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