Marketing Automation Agency DemandLab Kicks off 2016 with Big Growth and Big Wins

January 19, 2016

A plane takes off on a runway, representing the new marketing automation as a service that can help marketing teams take off quickly by outsourcing platform management.

In 2015, DemandLab saw significant business growth, industry recognition, and the launch of MAaaS™, a new service that puts marketing automation within reach for businesses of all sizes.

[PHILADELPHIA, PA] – [January 19, 2016] – Philadelphia-based agency DemandLab saw exponential growth in 2015, thanks in part to a growing client base, expanded service offerings, and deepened partnerships with companies and platforms that support their client’s content, marketing, and sales efforts. Over the past 12 months, DemandLab added team members in project management and marketing and restructured to place greater focus on project and client success, service diversity, and company growth. The company maintained exceptional growth in client base and revenues and collected a series of prestigious industry awards.

“We saw considerable growth in 2015, as more and more organizations prioritized the use and optimization of marketing automation and CRM technologies,” said Rhoan Morgan, CEO of DemandLab. “By expanding operations, moving into new service areas, and combining top-notch creativity with powerful, automated campaigns, we have maintained long-lasting client partnerships and formed new relationships with clients ranging from startups to Fortune 500 companies in an array of industries including finance, software, automotive, and e-commerce.”

DemandLab kicked off the year as a finalist in the Engager category at the Marketo Revvie Awards. The nomination was for a segmented, responsive nurture strategy created for Qlik, a leader in data discovery that delivers intuitive solutions for self-service data visualization and guided analytics.

In November, DemandLab picked up two awards at the 12th annual Stevie® Awards for Women in Business. Out of more than 1,400 entries, CEO Rhoan Morgan was awarded the Bronze Stevie® Award in the Female Entrepreneur of the Year – Business Services – 10 or Less Employees category, and the agency won Gold in the Company of the Year – Business Services – 10 or Less Employees category.

In December, DemandLab was selected out of 1,300 entries worldwide to receive an Innovator Award at the Summit Emerging Media Awards. The Innovator Award recognizes the effective use of new methodologies and techniques in marketing. The winning entry was an interactive infographic campaign created for Ipreo, a leading global provider of financial services technology, data, and analytical services.

The same campaign has also been named as one of just 50 finalist entries in the interactive content category for the 2016 Killer Content Awards. The KCAs recognize organizations that have raised the bar in content marketing strategies and campaigns, with previous winners including notable brands such as Dell, EMC, Glassdoor, Marketo, Panasonic, and SAP. Winners will be announced in February at the Content2Conversion Conference.

“Each year we think the quality of achievements portrayed in Stevie-winning nominations couldn’t possibly get any better, and each year the amazing women who are recognized in this program prove us wrong,” said Michael Gallagher, Stevie Awards founder and president. “We are thrilled and humbled to be able to recognize so many outstanding women in the Stevie Awards for Women in Business, and to share the stories of their achievement with the world.”

DemandLab launched MAaaS™ (Marketing Automation as a Service), a new service model that enables businesses to benefit from marketing automation without investing in an in-house marketing automation platform and resources.

“Access to marketing automation gives companies a huge advantage in the marketplace,” said Morgan. “But the reality is that it requires a huge commitment in terms of time, money, and training before you see a return on the investment. This new service lets marketers see results sooner and fast-track their success.”

While research shows that marketing automation can significantly boost revenues, adoption rates among smaller businesses are lagging behind those for larger organizations. The use of marketing automation among businesses with $20 million or less in revenues has been reported to be as low as 8%, compared to 60% of enterprises with revenues of $500 million or more.

Yet marketing automation delivers significant value to businesses of all sizes: among businesses with 10 to 500 employees, those in the top quartile for revenue growth are five to seven times more likely to be established users of marketing automation. These firms also outperform their peers in lead-to-sales conversion, response rates, customer satisfaction, and return on marketing investment.

“We developed MAaaS in response to a clear need for marketing automation that is accessible to businesses of every size and type,” said Morgan. “No business should consider themselves ‘too small’ to participate, too busy to tackle deployment, or too understaffed to leverage the power of marketing automation — we bring years of experience to the table and provide a turnkey, easy to access and quick to deploy a solution to clients of all sizes. We believe MAaaS will be one of our biggest growth areas in 2016.”

With an expanded team and proven expertise in content marketing, marketing automation, and sales enablement, DemandLab will continue to deliver coordinated campaigns that span the complete customer lifecycle, from improved lead acquisition to increased closed/won deals.

About DemandLab

DemandLab is a technology-focused marketing consultancy that accelerates revenue for its clients by aligning marketing, sales, and customer success functions through customized strategic solutions that leverage system architecture, data science and analytics, and end-to-end customer journeys. With solutions designed to scale, DemandLab helps clients advance their digital transformation strategy and create competitive differentiation that advances business goals and drives revenue. Learn more about this award-winning consultancy at www.demandlab.com.

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