Yesterday, marketing automation software creator Marketo unveiled a game-changing resource for online marketers. The new Marketo LaunchPoint ecosystem integrates more than 65 essential marketing solutions—including Badgeville, HootSuite, SproutSocial, and dozens more—into the powerful automated marketing platform.
A centralized marketing platform? We are very hopeful… Not only can marketers now capture and merge data from dozens of sources to create meaningful, big-picture analytics, they can also manage their marketing activities more effectively from a single interface. Integrated applications cover a wide range of marketing activities, including lead creation and management, social engagement, sales enablement, mobile experience, SEO, demand generation, web conferencing, and many other elements essential to the marketing lifecycle.
LaunchPoint gives marketers a truly unprecedented opportunity to conveniently centralize their tools on a single platform, consolidate data and discover new insights, and tap into a network of like-minded practitioners. Salesforce revolutionized sales operations by giving them a dedicated platform: LaunchPoint has the same transformative potential for marketing operations, and it’s an industry first.
With easy access to already integrated applications that enhance Marketo’s value, marketers have the chance to explore new options that will quickly optimize their marketing mix.
Even better, LaunchPoint also connects marketers to a vital peer network. Marketo users will also gain access to Marketo’s Marketing Nation, a space where marketers can exchange ideas, information, and best practices with one another.
Here at DemandLab, we’re very excited about this new opportunity. It gives us a chance to test-drive even more apps that complement and extend Marketo’s powerful marketing automation platform, extend our knowledge base, and share the learning with our clients and the wider marketing community.
We think LaunchPoint signals a new era for marketers who have been waiting for this level of access, integration, and information-sharing.