Is it time for a radical redefinition of the role of the CMO?
Rhoan Morgan, CEO at DemandLab, certainly thinks so. She makes her case throughout her conversation with Bryan Kramer on Leadtail TV, as well as in her book, Change Agents.
In this interview, Rhoan and Bryan discuss what that new CMO skillset might look like... How "in the weeds" do marketing leaders need to get with their technology stack? How can they align with their sales partners in making revenue the teams' North Star? And where does creativity and the human element fit in?
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