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The Leadership Outlook on Revenue Attribution

Marketing leaders face a landscape of shifting priorities, but aligning marketing efforts with revenue is one of the most persistent challenges marketers face.

How are marketing leaders addressing this challenge and successfully executing a revenue attribution strategy? To answer this question, Ascend2 and DemandLab fielded the Revenue Attribution Outlook Survey. 

The Leadership Outlook on Revenue Attribution research report exclusively represents the perspective of those in a top leadership role at their organization. You'll uncover the:  

  • Top strategic benefits to implementing a revenue attribution strategy
  • Greatest barriers to success
  • Most effective resources used to execute a revenue attribution strategy

Download the full report to get inside the minds of today's marketing leaders.

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