Complete the form to access the full report

First Name
Last Name
Error - something went wrong!

The Leadership Outlook on Revenue Attribution

Marketing leaders face a landscape of shifting priorities, but aligning marketing efforts with revenue is one of the most persistent challenges marketers face.

How are marketing leaders addressing this challenge and successfully executing a revenue attribution strategy? To answer this question, Ascend2 and DemandLab fielded the Revenue Attribution Outlook Survey. 

The Leadership Outlook on Revenue Attribution research report exclusively represents the perspective of those in a top leadership role at their organization. You'll uncover the:  

  • Top strategic benefits to implementing a revenue attribution strategy
  • Greatest barriers to success
  • Most effective resources used to execute a revenue attribution strategy

Download the full report to get inside the minds of today's marketing leaders.

Previous Article
How to Get Real about Revenue Attribution
How to Get Real about Revenue Attribution

Revenue attribution delivers the metrics marketers need to build winning strategies and prove their impact ...

Next Article
[On-Demand Webinar] Insight-Driven Marketing
[On-Demand Webinar] Insight-Driven Marketing

Watch this on-demand webinar to learn how today’s most successful marketing programs utilize insight-driven...


The revolutionary revenue attribution solution for marketers is now available.

Learn More