Explore the key capabilities that a Google Analytics – Marketo integration delivers.
- Why this is the logical first step in the transition from “campaigns” to strategy
- How it gets you one giant step closer to end-to-end revenue attribution
- How it unlocks the power of aggregate data–and why that’s so important
- How it supports split-testing and performance monitoring across every digital channel
- How it enhances and enriches your view of prospects and customers
Whether you’re a martech specialist or a marketing executive, this information sheet will help you understand the key capabilities and strategic advantages of integrating Google Analytics and Marketo.
Marketo is either a registered trademark or trademarks of Marketo Inc. in the United States and/or other countries. Google Analytics™ is either a registered trademark or trademarks of Google Inc. in the United States and/or other countries.