Fortune 500 Company Restores Clarity through Deduplication

DemandLab’s deduplication process saved the company’s sales team thousands of hours.

Insights

A longtime Fortune 500 consumer-asset rentals client had several competing business lines. Over a five-year span, this created millions of duplicate records that prevented visibility and undermined performance.

Impacts

DemandLab uncovered the root causes of these duplicates, remediated the records, and provided a roadmap for a new way of working with prospects and customers.

Improvements

By merging or purging over one million duplicate records and re-establishing business-line ownership, DemandLab helped this client to not only restore visibility and performance, but uncover new and valuable customer insights and enabled the company to:

• Save thousands of hours of manual sales operations work
• Give sales complete and precise insight into record behavior
• Provide business analysts with a more accurate picture of deals and customer health