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By: DemandLab on October 1st, 2019

Increasing Enrollment through Multichannel Marketing

A personalized email nurture campaign increased enrollment by 8.6% for this college.



A higher-education institution needed to transition from outdated paper and event-based marketing to a strategy that used current techniques and new digital channels to engage prospective students.


DemandLab helped the institution structure a prospect nurturing process that automated lead acquisition, attributed channel sources, and generated detailed lead lifecycle reporting.


The resulting nurture was capable of supporting 20+ personalized nurture streams and processing 60,000 inquiries and leads per year by delivering 1.6M personalized messages over multiple channels. The initiative resulted in an enrollment increase of 8.6% CAGR over four (4) years.