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Business Leadership | Marketing Technology |

Why CMOs Shouldn’t Trust the AI Confidence Boom

By: Eric Hollebone
May 16th, 2025

Originally published on CMSWire on May 16, 2025 87% of marketers believe AI is accurate. Reality? Most AI content contains major flaws. The Gist AI…

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Business Leadership | Digital Marketing | Marketing Technology

DemandLab Sponsoring B2B Marketing Events on ‘Both Sides of the Pond’ in May 2025

By: DemandLab
May 14th, 2025

This May, DemandLab is sponsoring and speaking at three must-attend in-person events for B2B marketers across Europe and North America. Whether you’re focused on product-led…

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Insentric |

📣 Big News: Insentric Announces HubSpot Integration for Simpler Marketing Reporting

By: DemandLab
April 29th, 2025

Marketing teams using HubSpot just got a serious upgrade. Today, Insentric officially launched its integration with HubSpot—bringing fast, easy, and truly useful marketing reporting to…

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Business Leadership | Digital Marketing | Marketing Data

The MQL Era Is Over. What Comes Next?

By: Eric Hollebone
April 16th, 2025

Back in the day, Hubspot and Marketo were scrappy upstarts determined to disrupt how marketers made and measured their impact. Today, they are titans whose…

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About DemandLab | Marketing Data | Marketing Technology

5 Tips for New B2B Marketing Leaders to Hit the Ground Running

By: Celia Brown
April 9th, 2025

Starting a new role as a B2B marketing leader can feel daunting. With the rapidly changing digital marketing and technology landscape, hitting the ground running…

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Business Leadership | Digital Marketing | Marketing Technology

Top 3 Takeaways from Adobe Summit 2025

By: Robyn Mia
April 1st, 2025

A week after Adobe Summit 2025, the excitement is still palpable. This year’s event made one thing clear: AI has evolved from a buzzword into…

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Business Leadership | Marketing Data | Marketing Technology

Revitalizing Your Marketing Engine: Cutting Ops Debt for Lasting Success, Part 2

By: Casey Grimes
March 26th, 2025

In Part 1, we explored how marketing operations debt arises when teams take shortcuts to launch campaigns quickly—often by making less-than-ideal decisions about data, workflows,…

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Business Leadership | Marketing Data | Marketing Technology

Revitalizing Your Marketing Engine: Cutting Ops Debt for Lasting Success, Part 1

By: Casey Grimes
March 26th, 2025

In today’s busy marketing world, it’s easy for different teams to see operational challenges differently. Marketing operations is all about managing the behind‑the‑scenes work—keeping our…

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Business Leadership | Content Marketing | Digital Marketing

Congrats, Marketing Operations: You’ve Won Your Executive Seat

By: Eric Hollebone
February 4th, 2025

But the job of marketing operations is far from done. Originally published on CMSWire on January 30, 2025 The Gist Strategic shift needed. Marketing operations…

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Business Leadership | Content Marketing | Digital Marketing

Elevate Marketing Ops From Service Provider To Strategic Partner: Be An Architect, Not A Plumber

By: Eric Hollebone
January 28th, 2025

Originally published on DemandGen Report on January 27, 2025 Plumbers play an essential role in building construction: They’re responsible for a key piece of critical…

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