5 Rules for a More Productive CMO-Manager Relationship
CMOs are perennial optimists. Marketing managers are professional realists. How can they bridge the distance? As a recent Gartner survey confirmed, CMOs are optimists, even…
4 Books to Help Fight Fatigue and Boost Your Spirits
Bibliophiles, this one is for you! August 9th is National Book Lovers Day. If you’re like me and need a break from the daily grind,…
ABM | Content Marketing | Marketing Data
4 Questions B2B Marketers Are Asking About the Downturn
As the head of a martech agency and a longtime advocate of the marketing-led customer experience (CX), I talk to B2B marketing leaders every day….
The 4 Prerequisites to Successful B2B Marketing Planning in 2021
The first half of 2020 created shockwaves across businesses, leaving marketers working overtime to find viable ways of supporting rapidly evolving customer journeys and revenue…
Content Marketing | Marketing Data | Marketing Technology
5 Resiliency-Builders That Will Help Marketers Thrive in the Year Ahead
Every business function has been disrupted by the impact of the pandemic, but marketing has been hit especially hard. While juggling work from home (WFH),…
Why Relationship Building Is Key To Driving Marketing Success During A Crisis
There are two pillars of marketing: success and engagement. Success is typically measured by revenue growth and business goal attainment. Engagement is focused on building…
Attribution | Content Marketing | Marketing Data
3 Questions Every B2B CMO Should Answer ‘Yes’ To
CMOs have always had to operate under pressure. While they carry the greatest responsibility for the company’s pipeline generation and brand, they also have the…
Marketing Data | Marketing Technology | Marketing-Led Customer Experience
Rhoan Morgan on “5 Ways To Create a Wow! Customer Experience”
Be vulnerable. Brands often shy away from admitting weakness as they want to be viewed by their customers as invincible, unshakable, and unable to be…
Content Marketing | Marketing Data | Marketing Technology
Optimizing Marketing in 2020: It’s All About Possibilities, Not Restraints
Remember way back in high school when you learned about Maslow’s Hierarchy of Needs? It struck me recently that the pandemic has challenged many of…
Rethinking Marketing for Optimization in 2020 and Beyond
2020 has already been a rollercoaster ride of changes for B2B marketers, and many are predicting a steep recession. Does your marketing department have a…