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Marketing Leadership Sprint Set a path for success during your first 90 days on the job.
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Scale-Up Sprint Align your martech ecosystem with ambitious PLG GTM goals.
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Digital Marketing | Marketing Data |

The Impact of Big Data on Marketing

By: Casey Grimes
January 22nd, 2025

In today’s digital world, the power of big data is undeniable. According to Statista, the total amount of data created, captured, copied, and consumed globally…

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Attribution |

HIPAA-compliant Marketing Reporting: Why It Matters & How to Get the Best of Both Worlds

By: Chen Bian
December 17th, 2024

Marketers know that measuring campaign outcomes and effectiveness is crucial for determining ROI and justifying continued investment. With so many channels now available, it’s important…

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Attribution | Business Leadership | Marketing Data

CEO Rhoan Morgan’s Article on Marketing ROI Featured on CMSWire

By: DemandLab
December 6th, 2024

Rhoan Morgan, our CEO, has made another significant contribution to CMSWire with her latest article, “Stop Stressing About Marketing ROI and Start Owning It,” where…

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Digital Marketing | Marketing Technology |

Why Integrating Offline and Online Marketing Is Essential for Today’s Brands

By: Imre Magyar
November 27th, 2024

In today’s fast-paced, digital-first world, marketing is no longer a simple choice between online and offline channels. The separation between these two approaches is outdated,…

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Business Leadership | Marketing Technology | Marketo

Case Study: From growing pains to high-volume campaigns for Adobe

By: DemandLab
November 22nd, 2024

When a series of acquisitions drastically increased Adobe’s marketing operations, the MOps team was faced with managing 30+ million leads on a platform designed for…

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Business Leadership | Marketing Technology |

Case Study: Navigating the martech complexities of M&A for Adobe

By: DemandLab
November 13th, 2024

For most marketing teams, an M&A is unknown territory, and one they have no roadmap for. With extensive experience supporting M&A transitions for B2B organizations,…

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Marketing Technology | Marketo |

Case Study: Supporting a Complex Cross-sell Strategy for Adobe

By: Celia Brown
October 14th, 2024

When Adobe acquired Magento and Marketo, the synergies between all three product lines were clear. But finding ways to realize those synergies through cross-selling posed…

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ABM | Marketing-Led Customer Experience |

Mastering Account-Based Experience (ABX) Concepts

By: DemandLab
September 3rd, 2024

Mastering Account-Based Experience (ABX) Concepts In the fast-paced world of B2B marketing, staying ahead means evolving your strategies to meet the ever-changing demands of your…

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About DemandLab | Business Leadership |

DemandLab’s CEO Featured on Forbes

By: DemandLab
July 19th, 2024

We’re thrilled to share that Rhoan Morgan, CEO and co-founder of DemandLab, has been featured on Forbes with groundbreaking insights on transforming workplace culture. In…

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About DemandLab |

DemandLab Celebrates 15 Years of Innovation, Growth, and Excellence

By: DemandLab
July 15th, 2024

Award-Winning Global B2B Martech Consultancy Transforms Marketing and Sales Organizations PHILADELPHIA, July 15, 2024 (GLOBE NEWSWIRE) — DemandLab, a leading marketing technology consultancy, proudly marks…

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