Attribution | Business Leadership | Marketing Data
CEO Rhoan Morgan’s Article on Marketing ROI Featured on CMSWire
Rhoan Morgan, our CEO, has made another significant contribution to CMSWire with her latest article, “Stop Stressing About Marketing ROI and Start Owning It,” where…
Digital Marketing | Marketing Technology |
Why Integrating Offline and Online Marketing Is Essential for Today’s Brands
In today’s fast-paced, digital-first world, marketing is no longer a simple choice between online and offline channels. The separation between these two approaches is outdated,…
Business Leadership | Marketing Technology | Marketo
Case Study: From growing pains to high-volume campaigns for Adobe
When a series of acquisitions drastically increased Adobe’s marketing operations, the MOps team was faced with managing 30+ million leads on a platform designed for…
Business Leadership | Marketing Technology |
Case Study: Navigating the martech complexities of M&A for Adobe
For most marketing teams, an M&A is unknown territory, and one they have no roadmap for. With extensive experience supporting M&A transitions for B2B organizations,…
Marketing Technology | Marketo |
Case Study: Supporting a Complex Cross-sell Strategy for Adobe
When Adobe acquired Magento and Marketo, the synergies between all three product lines were clear. But finding ways to realize those synergies through cross-selling posed…
ABM | Marketing-Led Customer Experience |
Mastering Account-Based Experience (ABX) Concepts
Mastering Account-Based Experience (ABX) Concepts In the fast-paced world of B2B marketing, staying ahead means evolving your strategies to meet the ever-changing demands of your…
About DemandLab | Business Leadership |
DemandLab’s CEO Featured on Forbes
We’re thrilled to share that Rhoan Morgan, CEO and co-founder of DemandLab, has been featured on Forbes with groundbreaking insights on transforming workplace culture. In…
DemandLab Celebrates 15 Years of Innovation, Growth, and Excellence
Award-Winning Global B2B Martech Consultancy Transforms Marketing and Sales Organizations PHILADELPHIA, July 15, 2024 (GLOBE NEWSWIRE) — DemandLab, a leading marketing technology consultancy, proudly marks…
About DemandLab | Digital Marketing | Insentric
The Role of Customer Experience in Marketing
Customer experience (CX) is pivotal for marketing success in today’s digital landscape. It encompasses every interaction a customer has with a brand, from the initial…
Marketing Data | Marketing Technology |
Enhancing B2B Marketing ROI Through Advanced Data Insights
Integrated Data Systems, Predictive Analytics and Customer Insights In the current digital landscape, it is essential to integrate data systems to accurately measure and optimize…