Business Leadership | Marketing Technology |
Case Study: Navigating the martech complexities of M&A for Adobe
For most marketing teams, an M&A is unknown territory, and one they have no roadmap for. With extensive experience supporting M&A transitions for B2B organizations,…
Marketing Technology | Marketo |
Case Study: Supporting a Complex Cross-sell Strategy for Adobe
When Adobe acquired Magento and Marketo, the synergies between all three product lines were clear. But finding ways to realize those synergies through cross-selling posed…
ABM | Marketing-Led Customer Experience |
Mastering Account-Based Experience (ABX) Concepts
Mastering Account-Based Experience (ABX) Concepts In the fast-paced world of B2B marketing, staying ahead means evolving your strategies to meet the ever-changing demands of your…
About DemandLab | Business Leadership |
DemandLab’s CEO Featured on Forbes
We’re thrilled to share that Rhoan Morgan, CEO and co-founder of DemandLab, has been featured on Forbes with groundbreaking insights on transforming workplace culture. In…
DemandLab Celebrates 15 Years of Innovation, Growth, and Excellence
Award-Winning Global B2B Martech Consultancy Transforms Marketing and Sales Organizations PHILADELPHIA, July 15, 2024 (GLOBE NEWSWIRE) — DemandLab, a leading marketing technology consultancy, proudly marks…
About DemandLab | Digital Marketing | Insentric
The Role of Customer Experience in Marketing
Customer experience (CX) is pivotal for marketing success in today’s digital landscape. It encompasses every interaction a customer has with a brand, from the initial…
Marketing Data | Marketing Technology |
Enhancing B2B Marketing ROI Through Advanced Data Insights
Integrated Data Systems, Predictive Analytics and Customer Insights In the current digital landscape, it is essential to integrate data systems to accurately measure and optimize…
Attribution | Digital Marketing | Marketing Data
From Insight to Action: Leveraging Adobe Summit Trends without Breaking the Bank
Every year, the Adobe Summit acts like a weathervane for digital marketers, indicating the prevailing trends and directions in the industry’s future. This year, Adobe…
ABM | Content Marketing | Digital Marketing
Measuring the Power of Social Media in Today’s Marketing!
Introduction In our modern digital age, social media has evolved beyond being just a way to connect with friends and family. It has become a…
About DemandLab | Business Leadership | Just For Fun
Celebrating Women’s Growing Influence in the MarTech Revolution
The martech world is experiencing an incredible surge, revolutionizing how businesses engage with customers through digital channels and data-driven strategies. What’s even more remarkable? Women…