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Create Content That Converts Create B2B content that drives conversion by engaging, informing, motivating, and delighting your customers.
Turn Attention Into Sales Develop and execute strategic programs that convert interest and awareness into sales and revenue.
Scale Your Marketing Grow your marketing efforts and scale to achieve maximum levels of success.
Measure & Prove Marketing ROI Improve your ability to measure and prove the return on your marketing investment.
Integrate & Optimize Technology Optimize your marketing technology stack to get the most impact and value out of your investment.
Improve Your Data Processes Enhance the value and usability of your marketing and sales data.
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Sightline™ Revenue Attribution Accurately measure and confidently prove marketing's impact on B2B revenue.
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Marketing Technology |

Prioritize Martech Decisions with Ease: The Purpose Alignment Model

By: Eric Hollebone
November 18th, 2021

Several years back, Gartner made the polarizing prediction that CMOs would one day outspend CIOs on technology. The declaration seemed outrageous at the time, but…

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About DemandLab | Marketing Technology |

DemandLab Sightline™

By: DemandLab
April 8th, 2021

DemandLab Sightline™ Learn more about DemandLab Sightline™, an attribution solution designed for large enterprise and Fortune 2000 B2B marketers. What we do DemandLab Sightline™ is…

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Attribution | Marketing Data | Marketing Technology

The CMO’s Challenge: Revenue Attribution From a Leadership Perspective

By: DemandLab
January 25th, 2021

The CMO’s Challenge: Revenue Attribution From a Leadership Perspective How can marketers achieve revenue attribution? Marketers, we’ve made it to the table. Now we have…

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Attribution | Marketing Data | Marketing Technology

The Leadership Outlook on Revenue Attribution

By: DemandLab
November 24th, 2020

The Leadership Outlook on Revenue Attribution Marketing leaders face a landscape of shifting priorities, but aligning marketing efforts with revenue is one of the most…

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Content Marketing | Marketing Data | Marketing Technology

Marketing-Led Customer Experience: The Future of B2B

By: DemandLab
October 2nd, 2020

The pandemic has accelerated the trend toward highly personalized digital customer journeys. This is why customer experience has become so important. Find out what you…

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Business Leadership |

4 Books to Help Fight Fatigue and Boost Your Spirits

By: Kiyana Neil
August 7th, 2020

Bibliophiles, this one is for you! August 9th is National Book Lovers Day. If you’re like me and need a break from the daily grind,…

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Marketing Technology | Marketo |

eCommerce Provider Scales up Global Marketing Campaigns Flawlessly

By: DemandLab
June 30th, 2020

Magento Scales up Global Marketing Campaigns by 50X Flawlessly Find out how DemandLab helped Magento, an Adobe Company engage top prospects effectively at an unprecedented…

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Marketing Data | Marketing Technology | Marketing-Led Customer Experience

Transforming Your Organization into a Revenue Marketing Powerhouse

By: Rhoan Morgan
June 11th, 2020

This month’s Revenue Rebel joining the podcast is Shannon Dougall, Head of Marketing at DevFacto and she’s giving listeners insights on revenue marketing, organizational alignment,…

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Marketing Technology |

Why Now Is a Good Time for B2B Marketers to Focus on Lead Generation

By: Hayden Jackson
May 29th, 2020

B2B marketers have had time to adjust to the new normal and are turning their attention to the sales pipeline. Fortunately, the news about lead…

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Content Marketing | Marketing Data | Marketing Technology

How Resilient is Your Marketing?

By: DemandLab
April 30th, 2020

Assessment: How Resilient is Your Marketing? Take our free, 10-minute assessment to measure the resiliency of your marketing organization and unearth opportunities. Measure your maturity…

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Services
  • Marketing Technology
  • Content Marketing
  • Data and Analytics
  • How We Work
Problems We Solve
  • Create Content That Converts
  • Turn Attention Into Sales
  • Scale Your Marketing
  • Measure & Prove Marketing ROI
  • Integrate & Optimize Technology
  • Improve Your Data Processes
Products
  • Sightline™ Revenue Attribution
Resources
  • Learning Center
  • Blog
  • Case Studies
  • Podcasts
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  • Contact us

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