Business Leadership | Content Marketing | Marketing Data
Why Unicorns Will Undermine Your Marketing Strategy
Mythically multi-talented and fantastically versatile, the marketing generalist is the unicorn of the 21st century. Everyone has an idealized vision of what they look like,…
Attribution | Marketing Data | Marketing Technology
The Ultimate Google Analytics and Marketo Integration Guide
If you’re a fan of Marketo’s Marketing Nation online community, you have likely seen a wide variety of questions around integrating Google Analytics—the most commonly…
Attribution | Marketing Data | Marketing Technology
Get on the Right ‘Track’ with UTM Tagging
Pop Quiz: Your executive team needs a report from you on how well your digital advertising efforts (PPC, media buys, and paid social) are doing—how…
Marketing Data | Marketing Technology | Marketo
DemandLab Helps Marketo Secure its First Higher Education Client
Using Marketo marketing automation supported by DemandLab, Algonquin College sees improved lead generation by 71% year-over-year and increased sales by 18%.